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    rebecca roberts
    Nov 7, 2023

    Hey Will,

    I have been prospecting for just over 7 (business) days – sent out close to 300 messages and had no response…well 4 ‘no’s’.

    This is for the leadership training – I’m thinking the particular service being pitched plus message isn’t right.

    EMAIL 1

    Subject line – NAME, what’s the cost of uncertainty?

    Hey NAME,

    Leading through ambiguity comes with the territory of being the boss.

    Damien Jones, Director of Enginova, was overwhelmed and unclear on how to drive the desired change and growth his business needed.

    We introduced Damien to our proven leadership performance framework.

    He’s now crystal clear on his role as Director, and knows exactly how to empower those around him to deliver real results. 

    Would it make sense to jump on a quick call to see if we can do the same for you?


    MESSAGE 2 – LinkedIn

    Hey NAME,

    I’ve been told that leading in the fitness industry can be tough.

    Managing the growth of leaders in an ever changing environment can be the issue.

    We helped Jess from Effective Freight Solutions implement a proven framework for every level of leader within her organisation.

    In the 3 years she’s doubled her revenue.

    Would it make sense to jump on a quick call and I’ll explain how we helped?


    I have a feeling the general leadership training might seem a bit generic and we should start pitching the mastermind as it might be an easier sell but I still would have thought there would be at least 1 interested person…what can you see that I can’t?


    Will Barron
    Nov 13, 2023
    Will Barron Nov 13, 2023

    Hey Rebecca. We covered most of this on the group coaching last week but here’s some feedback.

    • First message makes the prospect sound like they don’t know what they’re doing. They might not know what they’re doing… but we don’t want to rub it in their faces :).
    • But more curiosity. “leadership performance framework” doesn’t sound like something that I’d have to instantly respond to to learn more about.
    • What are the benefits to the prospect? What are their desires?
    • You’re engaging with busy, highly prospected individuals. It’s likely going to take more than a single email and a LinkedIn message to deliver decent results. Build out some more steps to the cadence.
    • Go with Hi rather than Hey for executives that you haven’t built rapport with yet.
    • Personalise the first line of the first email. It takes time, but the time invested will generate way more replies.

    Something more like this –

    Subject line:  NAME, what’s the cost?

    Hi NAME,

    I see you’re [X] which means [Y pain].

    We helped Damien, Director of Enginova solve this.

    All it took was a few sessions with our team and he’s now crystal clear on his role as Director and he’s seeing [Z benefit].

    Would it make sense to jump on a quick call to see if we can do the same for you?



    RE LinkedIn message – Strike up a conversation rather than sending a email style message.

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