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  • #9516729
    When is the best time to run the sales process in parallel?
    Michael Stone
    Mar 18, 2024

    Will, in the training you talk about running the process in paralled, across multiple ICP’s when you need more revenue.

    At what point do I start doing that?

    I currently have around a 17% meeting booking rate from my cold outreach (surgeons, specific procedure they do, across the US) , closing rate is around 60% which could probably be better.

    Sales target is being hit now consistently and I don’t know if it’s shiny object syndrome or what but I feel I’m ready for the next challenge!

    Jacky Broadbent
    Mar 18, 2024
    Jacky Broadbent Mar 18, 2024

    I think the multiple cadences come in when either you’re tapping out your main, low hanging fruit audience or you’ve found yourself with a bunch of time on your hands as you’ve started doing some automation/killing steps of the process that didn’t do anything.

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