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When can you name drop?
Hey Guys,
So a lot of the cold calling framework shows examples of messages that include a reference to conversations with individuals at similar companies.
At what point can you name drop? I’m not talking about proof & case studies here, I’m talking about the generating interest segment at the beginning.
Do I need to get permission from the people I’m speaking with in my suspect/prospect pipeline, even if they’re not customers?
Just thinking, if the people I’m approaching forward a message on to the people I’ve been speaking about, they may get annoyed that I’ve been speaking about their business with other people.
Thanks
Adam
If you’re not sure I’d name drop the company rather than the person.
If you have case studies though then work them in there as I’m guessing at some point disclosure documents have been signed that allow you to talk about them.
If you have a genuinely good relationship the people that you’re speaking with then I wouldn’t worry about name dropping them.
It’s usually more profitable to ask for forgiveness rather than permission.
As long as you’re not outright lying you’ll be fine. For example saying that Barry is really keen to work with you when he overtly said he wasn’t interested.
Otherwise, name drop on the phone (“oh yes, your came up in conversation”) rather than over email where the email might get forwarded on.
As long as you’re not outright lying you’ll be fine. For example saying that Barry is really keen to work with you when he overtly said he wasn’t interested.
Otherwise, name drop on the phone (“oh yes, your came up in conversation”) rather than over email where the email might get forwarded on.
Thanks Will
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