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Value Proposition Review
First formula:
I help Founders of Tech Start Ups find and hire the right candidate fast when they are not finding the person in their network by creating meaningful connections with the best passive talent through our depth of understanding their role and their career and our advocating you and your vision.Second formula:
We help founders and CEO’s of Tech starts-up make the right hire fast when they don’t have the right person in their network- which keeps growing their start up on track and adding a valuable member to your team. Unlike your typical recruiter who is out to fill a role and get paid.Hey Brian, decent first attempt. Couple of notes –
- Simplify – Remove anything that doesn’t need to be there for the message to be understood.
- Make it conversational – You should be able to say your value prop, out loud, without sounding weird if someone asked you “what do you do?”
For example –
I help tech founders find the right candidates, fast, via an in-depth understanding their companies needs.
Here is my revised:
Forumla #2
I help tech founders find the right candidates, fast, via an indepth understanding of what their company needsForumula #2
“We help tech founders in finding the ideal hire, fast, ensuring their growth stays on course by adding a valuable team member. Unlike traditional recruiters motivated by filling roles for payment, our focus is on enhancing your team’s success.”Here is my revised: Forumla #2 I help tech founders find the right candidates, fast, via an indepth understanding of what their company needs Forumula #2 “We help tech founders in finding the ideal hire, fast, ensuring their growth stays on course by adding a valuable team member. Unlike traditional recruiters motivated by filling roles for payment, our focus is on enhancing your team’s success.”
Much better!
This will naturally get refined as you start doing outreach, booking meetings and closing clients.
There will be certain things that pop up over and over again that your prospects respond to. We’ll use these statements to improve your value prop over time.
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