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Value Proposition Review
First attempt:
X, Y, Z
I help fleet managers improve operational efficiency and decrease emissions, by replacing vans with eCargo bikes in the last mile.
Role, Do, Does, Desire, Unlike
We help fleet managers improve efficiency in the last mile while decreasing emissions. This boosts operational performance and raises the public perception of your company. Unlike vans that emit noxious fumes, move slowly and cause traffic jams, and are expensive to run and maintain.
Review:
X, Y, Z – pretty happy with this. Replace “last mile” with “urban environments”?
Role, Do, Does, Desire, Unlike – too long, so shortened:
We help fleet managers improve efficiency in the last mile while decreasing emissions. This boosts operational performance and raises your brand image. Unlike vans that pollute, cause jams, and are impossible to park.
Question: should I weave in fact that EAV won the International Cargo Bike of the Year award in 2023 at the IAA Mobility show in Munich?
I help fleet managers improve operational efficiency and decrease emissions, by replacing vans with eCargo bikes in the last mile.
Nice. Very succinct.
My only thought – Do fleet managers have the budget to make a purchase decision? If not then I’d be position the value prop for the person with power.
I help COO’s hit their corporate goals of reducing carbon footprints and improving logical efficiencies by optimizing the last mile of their transport chain.
We help fleet managers improve efficiency in the last mile while decreasing emissions. This boosts operational performance and raises your brand image. Unlike vans that pollute, cause jams, and are impossible to park.
Good! Same question as with the previous value prop. You’ve nailed these though.
Question: should I weave in fact that EAV won the International Cargo Bike of the Year award in 2023 at the IAA Mobility show in Munich?
We covered this on our one-on-one. Ask yourself, “does the buyer give a shit” :).
Thanks Will – appreciate the feedback.
I will change ‘fleet manager’ to ‘COO’ or similar depending on the use case – I don’t think there is one answer to who has the purchasing decision with the customers we speak to. There is some variation in structure.
Best, Anthony.
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