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Value Proposition Review
With the Empower Plus platform, we’ve been helping finance leaders streamline their close-of-quarter processes as well as consolidate financial tools and T & E in one place which allows you to focus on company initiatives and spend less time chasing employees. Unlike using several different systems and drawing out the process for you and your team.
Hey Bryan, few thoughts –
- Get rid of the buzzwords
- Eliminate as much of it as you can/make it shorter
- Be bolder and solve one, big problem rather than a bunch of them (remember, this value prop is designed to help you book meetings. Once you’re chatting with the prospect, you can pivot to the other ways that you can help them)
- For every benefit that you share, ask yourself “does the prospect give a shit?” / “would they take time out of their busy day to speak with me about this?”
For example –
I help [SPECIFIC INDUSTRY] CFO’s automate their close-of-quarter activities and spend less time chasing employees with an easy to use tool.
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