• Author
    Posts
  • #9516352
    Value Proposition
    Adam Gangemi
    Member
    Jan 2, 2024

    We help sustainability experts capture their carbon and sustainability data which saves them the time and effort required to hunt around all their internal business units to find the data they need then populate a spreadsheet to prepare for their sustainability reporting. We do this unlike our competitors as we find and collect the data for you…. not ask you to collect and send the invoices we need.

    #9516362
    Will Barron
    Keymaster
    Jan 4, 2024
    Will Barron Jan 4, 2024

    Good job.

    Main feedback is to simplify and shorten. That typically means removing buzzwords and eliminating anything that doesn’t absolutely have to be there to get your message across.

    For example –

    We help [specific job title] capture their carbon and sustainability data. This agony by eliminating the need to populate boring spreadsheets for reporting. We find, collect and run your data reporting automatically, like magic.

    I’ve added a few key words (“agony”, “like magic”, “boring”) to make the value prop more exciting.

    The final way to improve it is to ask yourself “does the buyer give a shit” about each and every line. Anything they don’t really care about, remove or improve.

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