• Author
    Posts
  • #9516153
    Value Proposition
    Shane Reynolds
    Participant
    Nov 12, 2023

    We help CIO’S and network security professionals prevent cybersecurity incidents from happening by doing cyber risk assessments and implementing preventative tools and strategies to help them fix and improve their cybersecurity.

    #9516180
    Will Barron
    Keymaster
    Nov 13, 2023
    Will Barron Nov 13, 2023

    We help CIO’S and network security professionals prevent cybersecurity incidents from happening by doing cyber risk assessments and implementing preventative tools and strategies to help them fix and improve their cybersecurity.

    Decent! But, why should the buyer care? Why should they give a shit?

    What are the desires of the person that you’re sending the email to? –

    How can you make the pain (“prevent cyber security incidents from happening”) more extreme to pull the ICP out of the zone of indifference? –

     

    #9516221
    Shane Reynolds
    Participant
    Nov 14, 2023
    Shane Reynolds Nov 14, 2023

    We Help CIO’s and Network security professionals prevent online security incidents from happening by undertaking Cyber Risk Assessments for them to reduce their time and energy on fixing it themselves.

    #9516237
    Will Barron
    Keymaster
    Nov 22, 2023
    Will Barron Nov 22, 2023

    We Help CIO’s and Network security professionals prevent online security incidents from happening by undertaking Cyber Risk Assessments for them to reduce their time and energy on fixing it themselves.

    Much better Shane.

    I’d simplify it a wee bit further –

    We help CIO’s prevent online security incidents with preemptive Cyber Risk Assessments. This dramatically reduces the downtime and resources required to fix the inevitable attacks.

    • Choose one ICP job title or the other rather than diluting the message across both.
    • I’ve added the word “inevitable” to increase the urgency.
    • I leaned into “downtime” rather than just generic time as downtime is going to be easier to pull an ROI from.
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