• This topic has 2 replies, 2 voices, and was last updated 8 months ago by Mark Lovelady.
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  • #9515894
    Value prop review
    Mark Lovelady
    Participant
    Sep 25, 2023

    Please could I get some feedback on my first value prop?

    Product: Low-code application platform (LCAP)
    Average deal size: 60,000 USD
    Average deal cycle length: 4-6 months
    ICP: IT leadership (CXO/VP) in upper mid-market to large enterprise manufacturing companies in Western Europe.
    Buyer’s Journey Stage: 3. Exploring Solutions / Information gathering

    Proposition:
    We enable IT leaders to minimize risks in new app development by delivering a working version before you sign a contract. This eliminates stress and prevents wasted funds. Unlike traditional low-code platforms, we offer outcome predictability before you invest.

    #9515895
    Will Barron
    Keymaster
    Sep 26, 2023
    Will Barron Sep 26, 2023

    We enable IT leaders to minimize risks in new app development by delivering a working version before you sign a contract. This eliminates stress and prevents wasted funds. Unlike traditional low-code platforms, we offer outcome predictability before you invest.

    Mark, this is the best first crack at a value proposition that I’ve seen in a long time. Great job mate!

    The only thing I’d suggest is to make it simpler and see if you can remove a few words without it losing it’s impact.

    We help IT leaders in [SPECIFIC INDUSTRY] reduce the risk of developing new apps by delivering a fully working app with no upfront cost. Unlike traditional low-code platforms, you get success before you invest which prevents wasted funds and effort.

    #9515898
    Mark Lovelady
    Participant
    Sep 26, 2023
    Mark Lovelady Sep 26, 2023

    Thanks Will! I’ll go with this one.

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