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Value prop review
Please could I get some feedback on my first value prop?
Product: Low-code application platform (LCAP)
Average deal size: 60,000 USD
Average deal cycle length: 4-6 months
ICP: IT leadership (CXO/VP) in upper mid-market to large enterprise manufacturing companies in Western Europe.
Buyer’s Journey Stage: 3. Exploring Solutions / Information gatheringProposition:
We enable IT leaders to minimize risks in new app development by delivering a working version before you sign a contract. This eliminates stress and prevents wasted funds. Unlike traditional low-code platforms, we offer outcome predictability before you invest.We enable IT leaders to minimize risks in new app development by delivering a working version before you sign a contract. This eliminates stress and prevents wasted funds. Unlike traditional low-code platforms, we offer outcome predictability before you invest.
Mark, this is the best first crack at a value proposition that I’ve seen in a long time. Great job mate!
The only thing I’d suggest is to make it simpler and see if you can remove a few words without it losing it’s impact.
We help IT leaders in [SPECIFIC INDUSTRY] reduce the risk of developing new apps by delivering a fully working app with no upfront cost. Unlike traditional low-code platforms, you get success before you invest which prevents wasted funds and effort.
Thanks Will! I’ll go with this one.
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