• This topic has 1 reply, 2 voices, and was last updated 7 months ago by Will Barron.
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  • #9516083
    Value prop revew
    Jeffrey Antonio Cuesta Valle
    Participant
    Oct 24, 2023

    Hi I wrote 2 value prop im looking for some feed back.

    thanks in advance,

    1)We help business meet compliance with provincial regulations and cyber insurance requirements, safeguarding your data and ensuring business security. Our tailored, affordable solutions protect your sensitive information, prevent breaches, and support uninterrupted growth and success.”

    or

    2)We help businesses ensure compliance with provincial regulations and fulfill the cybersecurity measures demanded by cyber insurance providers. With our assistance, your data is safeguarded, and your business remains secure.”

    #9516103
    Will Barron
    Keymaster
    Oct 25, 2023
    Will Barron Oct 25, 2023

    Hey Jeffrey,

    It’s better to have one strong value proposition than one that is diluted by to many parts. For example –

    We help business meet compliance with provincial regulations and cyber insurance requirements, safeguarding your data and ensuring business security. Our tailored, affordable solutions protect your sensitive information, prevent breaches, and support uninterrupted growth and success.

    This might be stronger if it’s simplified –

    We help [SPECIFIC BUSINESSES] meet compliance with provincial regulations. Our tailored solutions protect your sensitive information, prevent breaches, and support uninterrupted growth and success.

    Your second one seems stronger to me.

    The question is – What is the one specific thing that your buyers would want to now more about? That is what you should include in your value prop.

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