[Jeffrey Antonio Cuesta Valle]

Value prop revew

Jeffrey Antonio Cuesta Valle

Participant

Oct 24, 2023

Hi I wrote 2 value prop im looking for some feed back.

thanks in advance,

1)We help business meet compliance with provincial regulations and cyber insurance requirements, safeguarding your data and ensuring business security. Our tailored, affordable solutions protect your sensitive information, prevent breaches, and support uninterrupted growth and success.”

or

2)We help businesses ensure compliance with provincial regulations and fulfill the cybersecurity measures demanded by cyber insurance providers. With our assistance, your data is safeguarded, and your business remains secure.”

[Will Barron]

Will Barron

Keymaster

Oct 25, 2023

Will Barron Oct 25, 2023

Hey Jeffrey,

It’s better to have one strong value proposition than one that is diluted by to many parts. For example –

Jeffrey Antonio Cuesta Valle wrote:

We help business meet compliance with provincial regulations and cyber insurance requirements, safeguarding your data and ensuring business security. Our tailored, affordable solutions protect your sensitive information, prevent breaches, and support uninterrupted growth and success.

This might be stronger if it’s simplified –

We help [SPECIFIC BUSINESSES] meet compliance with provincial regulations. Our tailored solutions protect your sensitive information, prevent breaches, and support uninterrupted growth and success.

Your second one seems stronger to me.

The question is – What is the one specific thing that your buyers would want to now more about? That is what you should include in your value prop.

[Author]

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