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Value Prop for Mar-Tech Saas comapny
Hi guys, new to the program, and absolutely buzzing (I can’t sleep well) as I’m so excited.
I’ve spent time on my own running through the program, tried my best to fill in the Value and Buyers sheets, and my first value prop was rubbish.
Now I’ve spent time with the head of customer success and he helped me fill out lots of missing blanks.
This is my second go! And of course a working process
“Our smart seeds help digital advertisers who want to improve marketing performance by testing many new audiences and spending less time analysing data”
Going to present to my AE soon, all feedback is welcome
Hey James! Working with your colleagues internally is smart!
My feedback is that there is a lot of industry buzz words in there.
What are smart seeds?
How do you improve marketing performance (what metric? CTR? CPC? etc)
What data is being analysed?
I’m not sure what your product is (share a link if you want, I don’t think it’s against any rules) but a more layperson version could be…
“Our tool, helps digital advertisers improve their performance by testing more audiences in less time. “
That’s brilliant! Thank you, it’s hard for me to understand who knows what and that is the easiest and most simple way to at what we do!
Really appreciate the input!
I have a meeting with Will tomorrow and spoke again with the head of growth today to nail some things down. Will post my update in the afternoon!
Here we go! After some tweaking, today I came up with this!
Our web app, helps digital advertisers find audiences effortlessly and use them across your advertising channels.
Here we go! After some tweaking, today I came up with this!
Our web app, helps digital advertisers find audiences effortlessly and use them across your advertising channels.
Ask yourself, why would they care?
Go a lever deeper with the value that the prospect will get from working with you –
“Our AI tool builds audiences that help digital marketers beat native pixel data and win the advertising game.”
That’s loads better Will! I think I need to refine my VP to be easier to communicate like that one. I’ll start a new thread.
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