[Jeff Graber]

Two Email Templates that are falling flat

Jeff Graber

Participant

Aug 8, 2023

I’m trying to troubleshoot these email templates, because they just aren’t getting responses like I was expecting. I can’t cite specific companies I’ve helped due to privacy concerns. Otherwise, any ideas?

== TEMPLATE 1 ==

Dear ____,

Traditional insurance agencies have convinced people that this is as good as it gets: Late quotes, high prices and no competition. Our clients don’t have those problems.

All we did was implement a proven marketing plan to bring in more competition, saving the average aviation business up to 20%.

Does it make sense to book a quick call to see if we can do that for you, too?

== TEMPLATE 2 ==

Dear _____,

I know you’re busy so I’ll be brief.

I want to talk to you about the insurance for _____. I understand you’re probably already working with someone, so I only have two questions:

Have you ever gone through your renewal seeing only one quote, delivered late, at a price you don’t like?

Do you like doing business that way?

Hit reply or give me a call with your answers and, if you’d like, I can tell you how to make sure this doesn’t happen to you anymore.

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