• This topic has 2 replies, 2 voices, and was last updated 1 month ago by Don Madden.
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  • #9516869
    Two Draft Value Props for Review
    Don Madden
    Participant
    Apr 23, 2024

    I’ve pared down my initial value prop and created drafts in both formats.

    #1  I help finance executives solve the problem of unchecked growth in telecom expenses.
    I do this by applying state of the art analysis to the issue.

    #2  We help finance executives deal with the unchecked growth in teleco expenses. We identify
    savings, and provide a more tailored telco program. Unlike others we do not require a change in
    vendors or offshore contacts.

    I feel these are close but not quite ready for prime time.

    Comments welcome.

    #9516887
    Will Barron
    Keymaster
    Apr 25, 2024
    Will Barron Apr 25, 2024

    #1 I help finance executives solve the problem of unchecked growth in telecom expenses. I do this by applying state of the art analysis to the issue.

    I’d avoid calling the persons issue, their “issue”. People don’t like to be told that they’ve got problems.

    I’d also tag on the buyers “desire” to the first line. In the example below I used “expansion” but it could be whatever goal you think the business is pushing towards.

    Finally, I combined the last bit of your second value proposition to reduce the risk in meeting with you (no need to change vendors).

    We help finance executives reduce the unchecked growth in telecom expenses to free up cash for expansion. I do this with painless, fast, state of the art bill analysis, without the need to change telecom vendors.

    #9516893
    Don Madden
    Participant
    Apr 25, 2024
    Don Madden Apr 25, 2024

    Thanks again for the help.

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