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Turning Value Prop in to an email
Hi everyone, been busy building a prospecting list to do a test of my VP. Now I’m ready to send something out I’m having a few issues turning my VP to digital marketers in to a free flowing email. I also can’t work out how to add the “unlike” part in at the end, as it doesn’t fit with the part of the VP that comes before it.
Here’s a reminder of my VP, and below that is what I’ve come up with so far;
Our – 3rd party Customer Review Site
Helps – Digital Marketing Managers
Who Want – To Drive more customers to their website
By – Using public reviews to build trust and stand out in paid and organic search
And – Convert browsing customers to paying customers on your website, by showcasing your independent star rating and reviews.
Unlike – not leveraging the voice of your happy customersHi Name
When consumers trust your brand, research has shown that 46% would happily pay more for a product or service.
Our 3rd party customer review site helps digital marketers who want to drive more traffic to their website, use public reviews to build trust and stand out in paid and organic search.
Trustpilot can then help you convert more browsing customers in to paying customers on your website, by showcasing your independent star rating and reviews.
Worth a look?
Kind Regards,
Hey Stuart, here are some thoughts –
When consumers trust your brand, research has shown that 46% would happily pay more for a product or service.
Can you personalize this? There’s more training coming in the next few weeks on personalizing first lines but it’s becoming increasingly important.
Our 3rd party customer review site helps digital marketers who want to drive more traffic to their website, use public reviews to build trust and stand out in paid and organic search.
Can you reframe this from “we do X” to “you’ll get Y”?
Trustpilot can then help you convert more browsing customers in to paying customers on your website, by showcasing your independent star rating and reviews.
I’m not sure you need this line if you make the previous one more direct.
Worth a look?
At the beginning of your cadence (emails 1-2) I’d recommend a stronger call to action to book a call. That catches all the people who are interested and don’t want to go back and forth over email.
Emails after this point can be a softer CTA.
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