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The Gatekeeper’s Cadence (A waste of time?)
My dear salesmen- and women
I’d love your thoughts on this.
I’m building my first cadence for my current sales role.
Some context:
I have a platform that gives access to 20k+ e-commerce businesses based in Denmark where I’m from. This is great, but usually I only have the email and phone number for customer service.How should a cadence look in this situation?
Do I first run a cadence to get the names, emails, and phone numbers of the decision maker?
Or is there a smarter way of doing this?
P.S. sometimes the owner of the e-commerce company will see the customer service emails and pick up the customer service calls.
Looking forward to your thoughts.
Cheers,
FreddyAnother relevant thing to mention:
Some companies don’t have a phone number listed publicly. Should I create a separate cadence for those companies?
I have a platform that gives access to 20k+ e-commerce businesses based in Denmark where I’m from. This is great, but usually I only have the email and phone number for customer service.
That isn’t very useful.
Do I first run a cadence to get the names, emails, and phone numbers of the decision maker?
Not a cadence, but research on LinkedIn yes.
P.S. sometimes the owner of the e-commerce company will see the customer service emails and pick up the customer service calls.
If you’re dealing with “solopreneurs” then this could work great. Otherwise, you’re still better just doing your research on Linkedin.
Remember – Right message, right person, right timing.
A message that is maybe sent to the right person, with maybe the right message (as it’s sent via customer service) is never going to drive as much action as a message that is more specific.
Appreciate the response, Will.
The platform is great in the sense that it gives me a huge list of e-commerce companies. A list of these companies isn’t easily available. I.e I can’t just search Google for “Danish ecom companies”.
I usually have access to the names of the owners through the webshop since they are obliged to write the business ID, which gives me access to the owner’s name.
However, the owners of these e-commerce companies aren’t very active on LinkedIn, which is why I think it’s easier to get in touch with them through their customer service.
Not sure I understand your last message:
“A message that is maybe sent to the right person, with maybe the right message (as it’s sent via customer service) is never going to drive as much action as a message that is more specific.”Not sure I understand your last message: “A message that is maybe sent to the right person, with maybe the right message (as it’s sent via customer service) is never going to drive as much action as a message that is more specific.”
Scrap that.
As long as you’re confident that when you call customer service, most of the time you’ll end up speaking to the founder, then you’re hitting the right person with the right message.
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