• Author
    Posts
  • #9011962
    Tag Line / Value Prop
    Adam Shilton
    Participant
    May 29, 2023

    So, my tag line / value prop needs an update.

    Here are some tag lines I’m playing with.

    • I help time-poor finance pros leverage tech + AI to level up their careers using simple frameworks
    • Helping burnt-out finance pros master tech + AI to advance their careers
    • Helping overwhelmed finance pros leverage tech + AI to master their time and advance their careers
    • Helping overwhelmed finance leverage tech + AI to maximize their value whilst working less hours by

    My target audience are generally:

    – Stuck in an endless loop of mundane tasks
    – Want add strategic value to their companies, they just never find the time for it
    – Afraid that they’ll lose their jobs if they don’t keep up with technology
    – Are very keen on upskilling and improving their knowledge
    – Fatigued by the rate of change and don’t have time to keep up with the latest tech trends
    – Wanting to look good in front of their peers
    – Wanting to reduce the number of hours they work whilst improving the value they provide

    Those tag lines are quite lengthy and I still don’t feel like I’m hitting the nail on the head…

    #9012022
    Will Barron
    Keymaster
    May 30, 2023
    Will Barron May 30, 2023

    Hey Adam, what are you looking to achieve with a value prop change?

    i.e. what is the current value prop and why do you think it’s not working?

    They all sound fine. They just need to be simplified –

    I help time-poor finance pros leverage tech + AI to level up their careers using simple frameworks

    I help finance pros create more time using AI.

    Helping burnt-out finance pros master tech + AI to advance their careers

    I help finance pros get that next promotion without burnout.

     

    #9012041
    Adam Shilton
    Participant
    May 30, 2023
    Adam Shilton May 30, 2023

    Thanks Will, I think right now people are just seeing me as a ‘teacher’ so 14,000+ followers and 1.5 million impressions later I can count the leads I’ve gained on one hand.

    My feeling is because I’m not being explicit enough about what I do and how I can help…

    #9012042
    Will Barron
    Keymaster
    May 30, 2023
    Will Barron May 30, 2023

    Thanks Will, I think right now people are just seeing me as a ‘teacher’ so 14,000+ followers and 1.5 million impressions later I can count the leads I’ve gained on one hand. My feeling is because I’m not being explicit enough about what I do and how I can help…

    So, out of all of those value props and ICPs, which is the most likely to book a meeting with the least effort and the most profit?

    That’s the answer.

  • You must be logged in to reply to this topic.