• Author
  • #9516350
    Sequence review
    David Farquharson
    Dec 28, 2023

    Happy Christmas Will! Hope you had/having a good one. I’m launching a new sequence for a new sector in the New Year. What do you think?

    Day 1 – Email + LI connection request

    Subject header: First name – Reduce Financial Hardship?

    Hi {{ contact.firstname }},

    [Personalised Message]

    I might be able to help.

    Housing Associations sometimes struggle to help their residents find financial support because staff are expected to remember how, when and where to go for over 25 journeys across different support partners.

    We help to empower residents to rapidly access new external funds, free up staff time and transform how residents access support through one simple portal. From your side, this means better outcomes with fewer internal resources.

    Would it make sense to have a quick call and I’ll explain if we can do the same for {{ contact.company }}​?

    Talk soon,


    Day 4 – Email 

    Subject header: First name – More successful tenancies? 

    Hi {{ contact.firstname }},

    We’ve been working with PA Housing and they’ve uncovered a rare thing.

    They transformed how they administer support to their residents, freeing up over 50% of staff time while offering access to a broader range of financial support to maximise their resident’s incomes meaning more successful tenancies.

    Would it make sense for me to quickly explain how it works?

    Talk soon,


    Day 8 – Email

    Subject header: First name – Increase staff capacity?

    Hi {{ contact.firstname }}​,

    You might be interested to read how we’ve supported PA Housing to save staff time, create a more efficient process and better understand residents’ situations to enable effective holistic support here.

    Would it make sense for a quick call so I can explain how it works?



    Day 10 – Call + Email 

    Subject header: Didn’t manage to connect

    {{ contact.firstname }} – tried giving you a quick call but it didn’t connect​.

    Think there’s an opportunity for us to empower residents, free up your staff’s time and build insightful data and reporting.

    Worth chancing a quick convo?


    Day 16 – Email

    Hi {{ contact.firstname }},

    It seems we haven’t managed to connect.

    It doesn’t look like we are a good fit for you right now. Mind if I follow this up in a few months?



    David Farquharson
    Jan 5, 2024
    David Farquharson Jan 5, 2024

    Will Just nudging on this in case you’ve missed it

    Will Barron
    Jan 7, 2024
    Will Barron Jan 7, 2024

    You’ve done a decent job! Few pointers –

    Email 1

    Ditch “I might be…” doesn’t add anything.

    Rewrite the rest of it as if you’re chatting to a person in real life. It’s very statement like at the moment.

    For example –

    “Have you found that housing associations…”


    Email 2

    Nice! I’d probably say –

    “I’ve been working with PA Housing and they’ve uncovered something really unusual.”


    Email 3

    Rework the first sentence so it’s making a hypothesis of their problem rather than “you might be interested”.

    “Would you like to understand how PA Housing saved staff…”


    Email 4

    For this line ”

    Think there’s an opportunity for us to empower residents, free up your staff’s time and build insightful data and reporting.” they are all features and benefits.

    What’s the desire of the prospect? Include that. i.e. why should they give a shit?


    Email 5

    I’d go more with something that gets them to agree they are or are not a good fit.

    “Is it fair that we can’t solve X problem right now?”

    Getting agreement to follow up on an account that doesn’t care about the problem you solve is a waste of time :).

    David Farquharson
    Jan 8, 2024
    David Farquharson Jan 8, 2024

    Legend, nice pointers. Thank you! 🙂

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