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Sequence Feedback
Hi Will and Team,
Will, hope you are well and Hope your BJJ is staying sharp during these times since is not as easy to roll. I wanted to see if you could give me some feed back on my campaign and impact messaging below. I’ve been having a tough time setting appointments still, so I would appreciate your help.
—Day 1: LinkedIn Add:
“Hi {{FIRST_NAME}},
It would be great to connect. I specifically work with {{INDUSTRY}} {{TITLE}}s all over New England, helping them significantly cut their costs while saving them time and energy.
Looking forward to connect.
Thank you,
Liam”
—Day 1: Value giving Email right after LinkedIn add. No CTA, just value.
Subject Line: Name, 3 Tips
Hey {{FIRST_NAME}},
Since I saw from your LinkedIn that you are an experienced {{TITLE}} at {{COMPANY}}, I thought you would find this interesting.
67% of {{TITLE}}s of {{INDUSTRY}}s in New England, report high prices and a lack of quality in their uniforms, shop towels and other essential supplies.
Here are 3 tips our clients found helpful:
1-Call your service manager and create a plan to fix your current problems.
2-Verify your contract expiration to see when you can explore better options.
3-Dont have a vendor? having one can help you cut costs while saving you time.
Thank you,
Liam
—Day 3: Email
Subject Line: Name, Relate?
Hey {{FIRST_NAME}},
Since you’re the {{TITLE}} of {{COMPANY}}, you might relate. The complaints we hear about {{INDUSTRY}}’s vendors go…
“Not happy with service”, “My rates are high!”, “Rates keep increasing!” so on…
We work with over 1,000 {{INDUSTRY}}s in New England, helping them not miss the opportunity to significantly cut costs while cutting the hassle out of their uniforms, shop towels and other essential supplies.
Would it make sense to jump on a quick 10 min call this week to help you too {{FIRST_NAME}}?
Thank you,
Liam
—Day 5: Call, Leave Voicemail. No pick up, send email spear right after (Got spear style email from Justin Michaels Tech Powered Sales Book, I mix these in with the copy writing style you teach seen above.
Subject line: Name, Time
Hey {{FIRST_NAME}}, {{INDUSTRY}} {{TITLE}}s have countless responsibilities (couldent walk a mile in your shoes). We continuously hear complaints about their vendor’s uniforms, shop towels and other essential supplies. Just this week we helped 4 {{TITLE}}s cut out their headaches while saving them time and money. Would it make sense to talk this week to help you do the same? Thanks, Liam .
—Day 7: Linkedin DM/Inmail. Another JM spear.
Hi {{FIRST_NAME}}, Hope all is well during these times (unpopular opinion, but I miss the commute). We just helped 4 {{INDUSTRY}} {{TITLE}}s this week who were overpaying, significantly cut their costs while saving them time and energy with their uniforms, shop towels and other essential supplies. If we could help you too, would it make sense to jump on a quick 5 min call this week? Thank you, Liam
—Day 9: Call
—Day 10: Copy write email, out reach framework. I like to do copy written emails for the most part, while including JM spears to pattern interrupt.
Subject line: Name, cutting costs
Hi {{FIRST_NAME}},
67% of {{INDUSTRY}} {{TITLE}}s in New England are overpaying, aren’t happy, or waste time/energy managing their uniforms, shop towels and other essential supplies.
Understanding this could help you not miss the opportunity to significantly cut your costs, while saving you time and energy.
We work with over 1,000 {{INDUSTRY}}s in New England, helping them thrive during uncertainty.
If we can help you too, would it make sense to jump on a quick 10 min call this week {{FIRST_NAME}}?
Thank you,
Liam
I repeat this sequence until I reach 16 touches. Towards the end, I start decreasing the frequency and will have 3-4 days between each touch. Then I put the person for a once a month demand generation email campaign to nurture the account.
Would love your feed back on this. My average open rate is about 35%, and my response rate is about 3-5%. I keep my tech stack fundamental: Salesforce, Salesnav, seamless, sequencer like outreach, and Dux Soup for some linkedin automation (connection request and some DM/Inmails.)
I would highly appreciate your feed back Will and the feedback of the team,
Thank you
Liam
Hey Eli, hope you’re well mate.
BJJ has gone out of the window with COVID and puppy but a new Gracie Bara has opened just around the corner so I’m thinking about going there!
Couple of things before the feedback –
1) Have to been through this? – https://app.salesman.com/COLD%20OUTREACH%20CADENCE%20GUIDE%20-%20SELLING%20MADE%20SIMPLE.pdf
2) The new, full “cadence” workshop is coming soon.OK feedback –
Average open rate 35% and response rate 4% are not too bad.
I’d be aiming for a 50% open rate (remember a bunch of people block tracking in emails and Apples new iOS update does this by default so it’s probably higher than what is being tracked).
4%ish response rate doesn’t really mean anything. Instead, what’s your meeting booking rate (total prospects VS meetings booked)?
Content feedback –
Here are 3 tips our clients found helpful:
1-Call your service manager and create a plan to fix your current problems.
2-Verify your contract expiration to see when you can explore better options.
3-Dont have a vendor? having one can help you cut costs while saving you time.
– Do those tips realllllllyyyy help the buyer? Are they reaaalllly thrilled when they open your email and are they saying “frigging heck, that was handy”?
– Is there a blog/video/content that you can link them to rather than sharing the text in the email? Makes it easier to track email effectiveness if you’ve CTR too.The complaints we hear about {{INDUSTRY}}’s vendors go…
– Stick to “I hear about…”. Your messages will feel more congruent if you are giving advice rather than flipping between “we” and “I”.
(couldent walk a mile in your shoes)
– My spelling is shit. But is “couldent” a word? Maybe “I could not” instead.
Other notes –
The emails are pretty samey. I’d look at other ways that you can pattern interrupt.
Something I’m experimenting with at the moment is “news jacking” in emails. This won’t work in a cadence but it can be used after your cadence finishes.
Lets say you have 50 people who have never responded but have opened emails. I’ll send an email on Monday, specific to them about industry news from the week prior. I’m automating the emails rather than making each one personal but I’ve had a bunch of solid replies from otherwise dead leads thanking them for the “up to date insight”.
Finally, are you following up on LinkedIn in-between emails/calls too?
Thank you so much for the feed back Will! Greatly appreciated.
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