[Sherman Barnes]

Selling Freight Management (Trucking) Services

Sherman Barnes

Participant

Jul 9, 2023

Hey guys

I’m new to the community and love the content so far.

I have actually been selling my entire life (I sold shoes while I was in high school).

I work in the freight (trucking) industry for the past 15 years and even climbed my way up to VP of Sales.

I am really good with people so I have been able to get deals done but I feel it has been to luck based.

I have OCD so I hunt/ prospect like crazy but where I am weaker is on the closing and account management side. I get bored with that stuff.

I started my own franchise with a transportation company and we have done well but I am trying to figure out how to grow it and as such, I need to start selling directly. I have goals for the comapny revenue wise but not for myself as the companies only salesman.

Wondering if I should be honest and say I am an OK seller and hire someone who is good OR if I should train myself to become better at what I am not good at.

My sales assessment on this website put me at 55% which is not suprising.

Im good with people, I hunt like crazy, driven than a MF and I never quit so thats why I have had success but I stumbled into it.

I think that there are people who have developed skills to effectively manage a pipeline to the point where its just a mathmatical equation and they can bring on regular, consistent and predictable customers over extended periods of time.

Would love to get thoughts on my verbal vomit.

Cheers

Sherman Barnes

[Will Barron]

Will Barron

Keymaster

Jul 14, 2023

Will Barron Jul 14, 2023

Sherman Barnes wrote:

I’m new to the community and love the content so far.

Glad you’re enjoying it :).

Sherman Barnes wrote:

I am really good with people so I have been able to get deals done but I feel it has been to luck based.

Sounds familiar…

Sherman Barnes wrote:

Wondering if I should be honest and say I am an OK seller and hire someone who is good OR if I should train myself to become better at what I am not good at.

If you can fit it in time wise, it’s always wise for a founder to build the sales process before they hire others.

Nobody will care about your business and success more than you.

Nobody will understand the value that you offer better than you.

It’s unlikely you’re going to hire anyone who has more experience in your space than you currently do.

Once you identify your value proposition, build a cadence (the meeting generation machine) and understand how to influence your buyers to a close, you can hire people to implement your process.

Then your sales team can scale rapidly because they’re following a process that works, rather than trying to invent one from scratch each time.

The Selling Made Simple book has all the training you need –

Selling Made Simple – Book

If you want to accelerate the process then join Salesman.com Academy. It’s much cheaper and more reliable than hiring a tenured VP sales to build out your sales process on your behalf.

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