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Sales Cadence
Web Experimentation – A/B Testing
https://docs.google.com/document/d/1_jPtgPu9UsjIXk4DZuL9AfMsthe2iJQbooSW1dCG1PE/edit?usp=sharing
The emails themselves are looking good. The cadence overall is missing personalization though.
I’d test it (100+ accounts) and if it’s not delivering results then the next step is to add personalization to make it all seem less marketery.
Personalization is most effective when it leverages a trigger event. Here’s some thoughts –
Here’s an example of an email that is personalised on the back of a recent trigger event –
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