[Don Madden]

revised emails for cadence for review

Don Madden

Participant

May 7, 2024

Email #1

Contact: First name​, The Money is in the Details….

I help companies reduce the unchecked growth in telecom expenses….

Freeing up cash for the important stuff.

We find savings with a painless, state-of-the-art account analysis.

This is a proven system with a track record of producing over

27% – 38% savings.

Does it make sense to have a quick call re: telecom savings for

{{ company.name }}?

Email 2

<label class=”m-bottom-0″>Subject:</label>

Contact: First name, Business Overhead is a Necessary Evil…..

Overpaying for overhead is a sin.

Telecom fees are an unchecked source of business overhead.
□ Are you aware of commercial discounts that are available?
□ Has your carrier ever called to review your account?

If you have poor or no carrier contact, odds are you are overpaying.

We’ve helped companies save substantial savings in this area.
Could we schedule a quick call to see how I can help you?

Email 3

<label class=”m-bottom-0″>Subject: </label>Contact: First name, Business requires Following the Data

We save companies 27% – 40% by analyzing the data

behind your telecom fees.

A detailed telecom analysis, will show you

exactly what you are paying for.

We’ve provided state-of-the-art telecom reports for 100’s

of companies nationwide.

Could we jump on a call to review how this program can work for you?

P. S. This analysis is free.

Email 4

<label class=”m-bottom-0″>Subject:</label>

Company: Company name, May have a leak…..

{{ contact.info }}​

Odds are {{ company.name }} is leaking money by overpaying

for telecom services.

This is the norm, not the exception.

Spending time / energy / money trying to recover this money

is NOT in your business plan.

We typically save 27%-38% on client’s telecom fees.

Saving you can direct that savings to things that matter to your

business.

Email 5

Subject: Contact: First name​, Hidden Fees are Expensive

Does {{ company.name }} have a resource dedicated to

managing the unchecked growth of telecom fees?

Uncovering hidden telecom fees takes time, energy, and money.

Money better spent focusing on your customers.

Our clients typically save 27%-38% on their telecom bills,

so they can focus on their customers.

Could we jump on a short call to see how we can do this for you?

[Will Barron]

Will Barron

Keymaster

May 10, 2024

Will Barron May 10, 2024

Email #1

• Don’t capitalize the subject line like a “title”.
  • Treat it like a sentence.
• I’d avoid “…”.
  • They can be used but it can come across a little marketery.
• Your email is solid but it’s lacking evidence/proof/trust.
  • Can you add a specific success story to your claim?
  • Can you narrow down “companies” to the industry that  your prospect is in?
    • Try and make things as specific as possible so the prospect reads the email and goes “ah, this is for me!”

Subject:

NAME​ – It’s in the details

Email:

Hi NAME,

I help Pharma CFOs reduce the unchecked growth in their telecom expenses. Freeing up cash for the important stuff.

We find savings with a quick, painless, state-of-the-art account analysis.

This is a proven system with a track record of producing over 27% – 38% savings.

I helped COMPANY save 32% on their bill just last week.

Would it make sense to have a quick call to see if I can help?

Thanks,

[Will Barron]

Will Barron

Keymaster

May 10, 2024

Will Barron May 10, 2024

Email #2

• Same comments as previous email.
• I like the PS but I’d go further and lead with it.

Subject:

NAME – Business requires Following the Data

Email:

Hi NAME,

Can I give you our bill analysis for free?

It will save you 27% – 40% on your telecom fees.

I know, I know, it sounds too good to be true.

We’ve done it for hundreds of companies nationwide – LINK TO CASE STUDIES/TESTIMONIALS

Thanks,

[Will Barron]

Will Barron

Keymaster

May 10, 2024

Will Barron May 10, 2024

Email #2

• You’ve tried the subject line nicely into the first line of the email. It’d just try and make it a little more concise.
• Rather than “odds are”, I’d make a bolder claim.

Subject:

NAME – Leak?

Email:

Hi NAME,

Like every other corporate in Pharma, {{ company.name }} is leaking money by overpaying for telecom services.

This is the norm, not the exception.

Everyone puts off fixing the leak as it’s not urgent.

Then a few years go by and most CFOs get knots in their stomach when they see what they could have saved if they’d have taken action earlier.

Would you like me to share how I can save you 27%-38% on your telecom bill with just a couple of clicks?

Thanks,

[Author]

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