- This topic has 3 replies, 2 voices, and was last updated 1 year, 2 months ago by
-
Posts
-
Review: Value statement
Hey All,
I’ve just gone through the workshop for value statement and this is the result:
“Our integrated employment, housing, and crowdfunding service helps housing directors, who want to prevent and relieve homelessness, by rapidly improving staff capacity and reducing temporary accommodation pressure, unlike traditional services which are fragmented”
The bit I’m struggling with is the “Unlike competitors value prop”.. the competition is the customer themselves doing it in-house rather than us having any real like-for-like competitors (we do but you would need to get 3/4 companies to do what we do as 1 package). I thought it was better to avoid putting the council (which is the customer) under the “unlike” section.
Let me know what you think!
Thanks
David
“Our integrated employment, housing, and crowdfunding service helps housing directors, who want to prevent and relieve homelessness, by rapidly improving staff capacity and reducing temporary accommodation pressure, unlike traditional services which are fragmented”
Can you simplify this further?
“We help housing directors relieve homelessness by rapidly improving staff capacity.”
I know it feels like you want to explain all the elements of the service but remember that your value prop is purely designed to book the meeting.
Once you have the meeting in the diary you can expand on everything that you do and really get to the bottom of the prospects needs.
But your value prop needs to be simple enough that one housing director can explain to to another, without either of them getting confused.
The bit I’m struggling with is the “Unlike competitors value prop”.. the competition is the customer themselves doing it in-house rather than us having any real like-for-like competitors (we do but you would need to get 3/4 companies to do what we do as 1 package). I thought it was better to avoid putting the council (which is the customer) under the “unlike” section.
I think you’re right, you don’t want to slag off their internal teams.
Could you do –
“Unlike the traditional way of dealing with the problem that requires hiring 4 different companies and lots of time wasted managing them.”
Thanks Will.. really helpful.
So it could be something like:
We help housing directors relieve homelessness by rapidly reducing temporary accommodation pressure, unlike the traditional way of dealing with the problem that requires hiring 4 different companies and lots of time wasted managing them
Much better David. I think you can still improve it slightly by making it a little more conversational.
Read it out loud and refine it until you’d be comfortable saying it in person, at an event, to someone who asks “what do you do”.
Use the template as a guide rather than a strict structure.
We help housing directors relieve the issue of homelessness. Usually it takes hiring 4 teams and a bunch of hassle. We have a unique way of rapidly reducing accommodation pressure.
The goal is to leave the other person in a position where they’re asking “tell me more” or “how do I get started”.
- You must be logged in to reply to this topic.
