[Avtar Cheema]

Request: needing your input – 1st email draft

Avtar Cheema

Participant

Mar 30, 2023

Option #1
Subject: [NAME] – Been burnt?

Hi xx,

We work with IT leaders in the food manufacturing industry that have been burnt by managed service providers in the past.

Would it make sense to jump on a quick call to see if I can help maintain operational consistency where others have failed?

Thanks,
Avtar

———–

Option #2
Subject: [NAME] – Sick to death!

Hi xx,

We work with IT leaders in the food manufacturing industry that are ‘sick to death’ with poor quality managed service providers.

Would it make sense to jump on a quick call to see if I can help deliver operational consistency and piece of mind?

Thanks,
Avtar

———–

Option #3
Subject: [NAME] – Seriously stung?

Hi xx,

We work with IT leaders in the food manufacturing industry that have been stung by disingenuous managed service providers.

It should not be like this!

Would it make sense to jump on a quick call to see if I can help maintain operational continuity, where others have gloriously failed you?

Thanks,
Avtar

[Jan Oda-Biro]

Jan Oda-Biro

Participant

Mar 30, 2023

Jan Oda-Biro Mar 30, 2023

Hey Avtar! My feedback on your messages is that they all start with “we” and they’re not very personalised.

I would be saying something like this…

Hi name,

It looks like you’re not using a managed service provider at the moment for your cyber security.

We work with IT leaders in the food manufacturing industry that have been burnt by MSPs in the past.

Would it make sense to jump on a call and see how we can help where others have failed you?

Thanks

[Will Barron]

Will Barron

Keymaster

Mar 30, 2023

Will Barron Mar 30, 2023

I think Jan’s comments are fair.

Avtar – Is there anything we can do to personalise that first line better?

– Are you able to tell if they already have a managed service provider?
– Is there a specific problem the ICP (ideal customer persona) has at a certain headcount/company size/industry etc?
– What is something happening right now in the food manufacturing space that can be mentioned in the first line? Brexit etc?

That could lead us to an email like –

Hi [NAME],

Our customers are telling me that Brexit is adding a big burden to IT leaders, especially in the food manufacturing vertical.

Some of them tried offloading to managed services providers but were let down.

We’ve stepped in and saved/solved/fixed/reduced [THING].

Would it make sense to jump on a quick call to see if we can do the same for you?

Thanks,

[Will Barron]

Will Barron

Keymaster

Mar 30, 2023

Will Barron Mar 30, 2023

From coaching call –

Subject: [NAME] – Been burnt?

Hi xx,

We work with IT leaders in the food manufacturing industry that have been burnt by managed service providers.

I’m a integrations engineer, not a salesperson and so I might be able to offer you a different point of view.

Would it make sense to jump on a quick call to see if I can help improve operational continuity, where others have gloriously failed you?

Thanks,

Avtar

[Avtar Cheema]

Avtar Cheema

Participant

Mar 30, 2023

Avtar Cheema Mar 30, 2023

thank you Jan, good thinking, a little different makes a big difference

Will thank also, that middle line is a USP I dont use as often as I should

I will be testing the water tomorrow – will keep you posted of the results

[Avtar Cheema]

Avtar Cheema

Participant

Mar 31, 2023

Avtar Cheema Mar 31, 2023

**I will be sending this out tomorrow**

Subject: [NAME] – Been burnt?

Hi xx,

Whilst working with IT leaders in the food manufacturing industry, I see that some have been burnt by managed service providers.

I’m an integrations engineer, turned technical salesperson, so I might be able to offer you a different point of view.

Would it make sense to jump on a quick call to see if I can help improve infrastructure security, where others have gloriously failed you?

Thanks,

Avtar

[Avtar Cheema]

Avtar Cheema

Participant

Mar 31, 2023

Avtar Cheema Mar 31, 2023

**I will be sending this out tomorrow** lol

Subject: [NAME] – Been burnt?

Hi xx,

Whilst working with IT leaders in the food manufacturing industry, I see that some have been burnt by managed service providers.

I’m an integrations engineer, turned technical salesperson, so I might be able to offer you a different point of view.

Would it make sense to jump on a quick call to see if I can help where others have failed you, and improve your infrastructure security?

Thanks,

Avtar

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