• Author
    Posts
  • #9516402
    Relationship with marketing
    Marco Stefani
    Participant
    Jan 17, 2024

    Ciao 🙂

    I was curious to ask the community if anyone has ever worked for a B2B company with an effective marketing-sales collaboration to generate leads and schedule field sales appointments. If so, what did your process look like?

    #9516410
    Will Barron
    Keymaster
    Jan 17, 2024
    Will Barron Jan 17, 2024

    Good luck getting a positive response to that on here Marco :).

    #9516418
    Marco Stefani
    Participant
    Jan 17, 2024
    Marco Stefani Jan 17, 2024

    😂 now that I’ve switched to the evil side will do my best to create a first!

    #9516424
    Jono Earles
    Participant
    Jan 21, 2024
    Jono Earles Jan 21, 2024

    Hey Marco – I have some success stories – leads were generated through a mix of inbound and outbound, once the appointment was booked it was handed over to the sales people. It wasn’t all plain sailing but overall it was a success. Happy to share more info with you if that’s useful.

    #9516431
    Marco Stefani
    Participant
    Jan 22, 2024
    Marco Stefani Jan 22, 2024

    Hi Jono, Yes, I’d love to hear them. Will reach out to you on LinkedIn. Thanks again!

    #9516622
    Eric Foster
    Participant
    Feb 17, 2024
    Eric Foster Feb 17, 2024

    The best response I ever got from marketing was “we generally don’t support small markets like Arkansas”.

    At first I was pissed, but knowing it was all on me was liberating.  Once I was able to put together a big training event for customers that got significant traction, the marketing department offered to “help” me.  I thanked them but declined…..and then sent them the email where they told me Arkansas wasn’t a supported market.

    It was delicious….

    #9516661
    Marco Stefani
    Participant
    Feb 21, 2024
    Marco Stefani Feb 21, 2024

    Hi Eric, Thanks for your comment. I can only imagine how satisfying that response must have been 🙂 I don’t know the wide context which cause marketing to not help from the get-go, however, I’ll certainly keep in mind that in any case, clarity is key.

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