I don’t want to overcomplicate my outbound process but I’ve lately been thinking of shooting quick, 60-second demos that showcase HOW the product does what we say it will do in the quick cold emails (followups) that we send.
The value we communicate is so high level that I feel it would really help these ppl conceptualize what the system actually does.
Not to mention our tool actually looks quite nice, so I’m hoping the aesthetic appeal will draw them into a meeting.