• This topic has 1 reply, 2 voices, and was last updated 1 year ago by Will Barron.
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  • #9011939
    Practical multi threading
    Michael Stone
    Participant
    May 26, 2023

    Hey Will and team.

    The book/training talks about multi threading. I’m still not 100% sure how to implement this.

    Can you explain how this works in the med device space?

    #9012019
    Will Barron
    Keymaster
    May 30, 2023
    Will Barron May 30, 2023

    Med device is easy! Say I’m selling endoscopic camera systems to surgeons…

    Who else is involved with the deal? –

    • Theatre manager – Has to allow me in to demo
    • Nursing staff – Also use the product in theatre
    • Procurement team – Have to complete the paperwork process to make the deal happen
    • Surgeon – Champion. Has to want the product
    • Surgeons registrar (junior doctors) – Also use the product

    They should all have their own thread so that you have visibility across the account. Obviously more effort goes into the surgeon (champion) and probably the procurement team as well. They are your Major ICPs. The others are Minor ICPs.

    What I’ve outlined there would be a “top down” approach.

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