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  • #6510076
    Outreach Email Cadence
    Anand Gopinathan
    Participant
    Jul 20, 2022

    Any feedback is welcome on the following cadence.

    EMAIL 1
    Subject Line: Webinars that drive revenue growth

    Hi (Name),

    Congratulations on becoming one of the marketing gods at (company)…

    Wondering if you leverage webinars or virtual events as part of driving pipeline?

    I’m working with a new virtual events platform. Think data-rich, interactive experiences that make it easier to convert prospects into buyers.

    Does it make sense to hop on a quick call to see if you’re a good fit to work with us?

    EMAIL 2
    Subject Line: 5x attendance rate?!

    Hi NAME,

    I just watched your NAME OF WEBINAR training. I enjoyed POINT X.

    The way you’re currently running the engagement side of things reminds me of Steve (Head of Partnerships) at Pure Storage before we worked with him.

    Their content was great but they had little attendance.

    Since working with us they’ve gone from 100 attendees to over 500+ for each event.

    All they did was start using our in-built engagement features and post-event data.

    Does it make sense to jump on a quick call to see if these features work for you too?

    Anand

    (ATTACH ANNOTATED IMAGE OF EVENT)

    EMAIL 3
    Subject Line: Webinars suck!

    Hi (Name),

    Frequent technical issues? Confused presenters? Complicated user interface?

    Our platform allows you to have fully branded events up and running in minutes.

    With an award-winning 24/7 support team and Easiest UI of 2022 you can focus on what matters… your content and driving pipeline.

    Is there time this week to see if some of these features work for you?

    (ATTACH IMAGE OF G2 REVIEW DESCRIBING EASY UI)

    EMAIL 4
    Subject Line: Higher Pipeline, Less Cost

    Hi (Name),

    I was browsing your on-demand webinar archives and appears you’re currently using ON24.

    When is your contract up for renewal?

    We’re very similar just with a few more extra features for engagement and a fraction of the cost.

    With budgets tightening moving into Q3 would it make sense to have a quick chat to see if we’re a good fit?

    #6510078
    Will Barron
    Keymaster
    Jul 21, 2022
    Will Barron Jul 21, 2022

    Hey Anand you’re much closer here with your messages. Congrats mate.

    One thing – I thought from our coaching call that you were going to focus on relieving the stress of running webinars as that’s what your successful email sold? The first two of your emails don’t discuss this at all.

    My first email would be the one that you’re already having success from (5% response). Don’t reinvent the wheel. Do what works.

    Otherwise, here’s a few things I’d change –

    Email 1:

    Wondering if you leverage webinars or virtual events as part of driving pipeline?

    You shouldn’t be emailing this person if you’re not sure what their goals are. Be bold, make a hypothesis and test it.

    “From working with people like yourself, usually they’re focused on driving pipeline from their webinars.”

    Does it make sense to hop on a quick call to see if you’re a good fit to work with us?

    Be clearer with the outcome that you can provide.

    “Does it make sense to jump on a quick call to see if we can help you drive more pipeline?”

    Email 2:

    Great job, no suggestions.

    Email 3:

    Not sure about the subject line. Worth testing though.

    Our platform allows you to have fully branded events up and running in minutes.

    This is very “marketing” like. I’d try –

    “We help you run fully branded, interactive events in minutes.

    With an award-winning 24/7 support team and Easiest UI of 2022 you can focus on what matters… your content and driving pipeline.

    Again, this is marketing speak. You wouldn’t say this word-for-word to someone sat next to you at an event would you?

    “We’ve the industries best support. We’re available 24/7 which is unheard of in our space.”

    Email 4:

    Remove the line “When is your contract up for renewal?”. Don’t ask multiple questions in your email. Remember the only goal is to book the meeting.

    I would send email 4 as the first email in the cadence. Grab the low hanging fruit!

    Overall, soooo much better than the other emails you’ve shared. Congrats on the progress.

    My cadence would be –

    D1: Email 4

    D3: Email 3, add on LinkedIn with no message

    D5: Email 1, if connected on LinkedIn start commenting on posts (no pitching or mentioning product. Just looking for “impressions” of your photo/name)

    D7: Email 2

    D9: Cold call, if no answer then DM on LinkedIn

    Run 100 people through this and confirm meeting booking rate 5%+ and then we can refine the steps/extend.

    #7010155
    Anand Gopinathan
    Participant
    Aug 1, 2022
    Anand Gopinathan Aug 1, 2022

    Hi Will,

    Was hoping to discuss this with your in tomorrows coaching call but I have yet to see any replies to my outbound email cadence and it’s leaving me very confused.

    To make matters worse all of our inbound leads have been handed over to a new rep so there is now an urgent need on my part to get outbound meetings booked!

    Any help would be appreciated.

    #7010156
    Anand Gopinathan
    Participant
    Aug 1, 2022
    Anand Gopinathan Aug 1, 2022

    So far I have sent over 200 emails and received 2 responses. Both of which asked me to unsubscribe.

    Not sure if this is a seasonal thing or my message is just not compelling enough

    #7010157
    Will Barron
    Keymaster
    Aug 2, 2022
    Will Barron Aug 2, 2022

    So far I have sent over 200 emails and received 2 responses. Both of which asked me to unsubscribe.

    Not sure if this is a seasonal thing or my message is just not compelling enough

    Hey Anand, I hear your situation mate.

    Are these still being sent to the people leaving testimonials for ON24 or are these 200 fresh prospects?

    The next thing to do is go super personalised. This means the first line of every email you send must be personalized to the individual you’re sending it to. No more automation until you get some meetings.

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