• This topic has 12 replies, 4 voices, and was last updated 1 year, 6 months ago by Jimmy Chrisovergis.
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  • #7010191
    Outbound email to corporate merchandise buyers in Oil and Gas companies
    Jeremie Warner
    Participant
    Aug 24, 2022

    Hello fellow Academy participants!

    Been on a couple calls with Will this week as we get to grips with the training. First task we’ve set ourselves is to send 150 cold emails to corporate merchandise and gift buyers at Oil and Gas companies.

    We’re a ‘buy to give’ business where for each of our power banks we sell we gift a solar light to a child in a developing country (poweralife.com). We’ve done business with BP in the past and are looking to do more with other buyers in there but also other O&G companies – using BP as the example to get their attention.

    First email in 2/3 email cadence we’re running over the next few days below – feedback very welcome!

    Subject line: Amplify your marketing budget with impactful corporate gifts

    Dear (X),

    We’ve been helping the Leading Operations team at BP gift solar lights to kids in developing countries with their branded merchandise.

    The Leading Operations team have bought our brand-able BiG PAL power banks [linked to product page on our website] for event gifting. With every product used at an event, a child’s life in Zimbabwe is transformed with the gift of a free solar light.

    It was a pleasure to help Emma and her colleagues amplify their merchandise spend with impactful products and a gifting video, an example of which you can watch below:

    Does it make sense to jump on a call to see if we can make life changing impact at your events with you to?

    Kind regards,
    Jeremie

    Link to Swisscard case study video in signiature – this video will be used in the second email in the cadence.

    #7010192
    Jeremie Warner
    Participant
    Aug 24, 2022
    Jeremie Warner Aug 24, 2022

    Link the swisscard case study video below:

    #7010196
    Angela Biddinger
    Participant
    Aug 25, 2022
    Angela Biddinger Aug 25, 2022

    Hi Jeremie! Wow it looks like you’re doing some real good in the world which is amazing!

    I think your email is slightly long winded and not really focused on what the buyer is going to get. Here is how I’d change it –

    Subject: [NAME] – Amplify your marketing spend

    Hi [NAME],

    We just worked with BP and delivered [TANGIBLE VALUE FOR PROSPECT].

    The bit that is different?

    With every product used, a child’s life in Zimbabwe is transformed with the gift of a free solar light.

    You get videos like the one below to boost your branding efforts too –

    [VIDEO]

    A huge win for everyone!

    Does it make sense to jump on a call to see if we can do the same for [COMPANY NAME]?

    Thanks,

    #7010197
    Jeremie Warner
    Participant
    Aug 25, 2022
    Jeremie Warner Aug 25, 2022

    Hi Angela,

    Huge thanks for the kind words and also taking the time to look over my email.

    I love your feedback! Editing it now to send to the next batch of prospects 😉

    #7010199
    Will Barron
    Keymaster
    Aug 26, 2022
    Will Barron Aug 26, 2022

    Good first attempt. Here are some thoughts –

    Subject line: Amplify your marketing budget with impactful corporate gifts

    I would focus on improving their marketing ROI and then surprise them with the BONUS of the gifting in the body.

    Dear (X),

    I always think “Hi name” flows better.

    We’ve been helping the Leading Operations team at BP gift solar lights to kids in developing countries with their branded merchandise.

    Why would your prospect care about this? Maybe their job is on the line? Maybe they’re struggling to perform? This line doesn’t grab the attention of a prospect who is (rightfully) being selfish.

    The Leading Operations team have bought our brand-able BiG PAL power banks [linked to product page on our website] for event gifting. With every product used at an event, a child’s life in Zimbabwe is transformed with the gift of a free solar light.

    You still haven’t told me how you can help ME.

    It was a pleasure to help Emma and her colleagues amplify their merchandise spend with impactful products and a gifting video, an example of which you can watch below:

    That’s great, but what about ME?!

    Does it make sense to jump on a call to see if we can make life changing impact at your events with you to?

    Maybe I’m not doing events right now? My company is on it’s arss, I want to help the business first? I’m only here for the money/bonus?

    I want you to have another go but do the total opposite. What does a high flying oil exec/marketer want? Give that to them…

    THEN surprise them with the fact that they’ll also make a difference.

    Remember, your message in the email is asking for the reader to give up their time to watch a video and reply. Time is their one and only non-renewable resource. It’s their most precious asset. So sell them on THEIR benefits before making the ask.

    #7010200
    Jeremie Warner
    Participant
    Aug 29, 2022
    Jeremie Warner Aug 29, 2022

    Thanks for the feedback Will!

    Here’s a new attempt we’re going with today 🙂

    Subject Line:
    [Name] – Amplify your marketing ROI with impactful gifts!

    Hi [name]

    We’ve been helping the Leading Operations team at BP get their brand in the hands of their customers with customisable high quality power banks – keeping customers charged on the go with a visual reminder of who gave them the gift.

    Not only did BP keep their customers charged up, but they created a lasting positive brand impression, as with every power bank they gifted from Power a Life, a child in a developing country was empowered with a free solar light.

    BP saw excellent ROI on these gifts as we also provided them with a gifting video which you can see below.

    [link]

    Does it make sense to jump on a call to discuss how we can improve your marketing ROI and create a positive brand impression for [x] ?

    Kind regards,
    Jeremie

    #7010205
    Will Barron
    Keymaster
    Sep 1, 2022
    Will Barron Sep 1, 2022

    RE coaching call today –

    Hi name,

    Working with BP we took a little event marketing spend and turned it into social content that the changed perception of the brand.

    We help oil and gas companies grab positive attention with a “buy one, give one” series of corporate products.

    For everyone X bought, we deliver Y. AND we deliver the social content for you to leverage as proof.

    Does it make sense to jump on a quick call to see if we do the same for you?

    Thanks,

    J

    PS – CEO X said – “I love the idea of buying one, giving one is fabulous”

    #7010209
    Jeremie Warner
    Participant
    Sep 13, 2022
    Jeremie Warner Sep 13, 2022

    Latest version of the outbound email we’ve been using:

    Hi name,

    We changed the perception of the BP brand with corporate merchandise that changes lives.

    Companies we work with create positive attention with “buy one, give one” corporate merchandise.

    On your behalf, we deliver life changing impact for kids in Africa with solar lights. AND we give you social content for you to leverage as proof.

    We call it meaningful merchandise.

    Does it make sense to jump on a quick call to see if we do the same for (Company Name)?

    Thanks,
    Jeremie
    PS – an example of this can be seen here BP x PAL gifting video

    #7010210
    Will Barron
    Keymaster
    Sep 13, 2022
    Will Barron Sep 13, 2022

    RE group coaching call.

    SUBJECT LINE: NAME – Change your brand perception with proof?

    Hi name,

    PERSONALISED LINE

    BP changed the perception of their brand with meaningful merchandise that changes lives.

    On your behalf, we deliver life changing impact for kids in Africa with solar lights.

    AND we give you the social media content to publish as proof.

    Does it make sense to jump on a quick call to see if we do the same for (Company Name)?

    Thanks,

    Jeremie

    PS – an example of this can be seen here BP x PAL meaningful merch video

    #7010211
    Jeremie Warner
    Participant
    Sep 13, 2022
    Jeremie Warner Sep 13, 2022

    Hi Will,

    Started to crunch some numbers on our list for open rates – got 24% open rate on the first batch sent to BP. Maybe not as bad as I thought.

    Keen to get a second email out to them asap, first draft is below:

    Subject: NAME – How Swisscard turned the lights on for 2400 kids!

    Hi x,

    We recently worked with Swisscard and helped them transform 2400 kids lives in Africa.

    Swisscard’s CEO wanted to gift meaningful merchandise to customers and staff which created life changing impact.

    Florence said “When I case across your power banks I thought the quality is brilliant…and above all, the idea of buying one giving one is fabulous.”

    We interviewed Florence to discuss what giving 2400 solar lights to kids Africa means to Swisscard.

    The video below brings this all to life in 3 minutes;

    Power a Life x Swisscard – linked to Swisscard video.

    Would it make sense to jump on a call to see if we can do the same for you?

    Thanks,
    Jeremie

    #7010212
    Jeremie Warner
    Participant
    Sep 14, 2022
    Jeremie Warner Sep 14, 2022

    Hi Everyone,

    I used a tool called YesWare to send the second email above to our list of prospects at bp.

    I got a 97% open rate and a 96% click rate on the video link.

    My question is – has anyone used this tool before and know how accurate their email and link tracking is as these results are really good – perhaps a little too good to be true??

    #7010226
    Jimmy Chrisovergis
    Participant
    Sep 27, 2022
    Jimmy Chrisovergis Sep 27, 2022

    Hi Everyone,

    I used a tool called YesWare to send the second email above to our list of prospects at bp.

    I got a 97% open rate and a 96% click rate on the video link.

    My question is – has anyone used this tool before and know how accurate their email and link tracking is as these results are really good – perhaps a little too good to be true??

    This is for sure an error with the automation tool that you’re using.

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