[Stuart Summers]

Next email cadence steps after a positive first step

Stuart Summers

Participant

Mar 10, 2023

Hi Will (and anyone else who wants to contribute)

Following on from our coaching call. I got a good response to this first step email;

Hi {{first_name}},

I just noticed the 2.1* rating from 47 reviews for {{company}}.

The Trustpilot page ranks number one in Google when I searched for {{company}} reviews too.

Would you be open to me sharing how to turn that page into an asset?

Thanks

PS AGL Energy turned a 1.4* rating into a 4.4* in 3 months. They now use Trustpilot in all their marketing.

The 2nd step is a Linkedin connection request, and step 3 is a phone call. The phone call has booked meetings, as has this email alone.

My thoughts on a second email (step 4) are this. Thoughts please?

Hi {{first_name}},

Your customers are writing reviews for {{company}} on Trustpilot.

Would you be open to me showing you how to reply to these reviews and also turning this page in to an asset?

Thanks

Step 5 which would be my 3rd email would then be like this;

Hi {{first_name}},

Your Trustpilot page was viewed 111 times in the last 90 days

However the top review is a negative review that hasn’t been replied to.

Would you be open to me sharing how to turn that page into an asset?

Thanks

Trying to stick with a winning formula by only mixing things up a little. Let me know your thoughts?

Thanks

[Will Barron]

Will Barron

Keymaster

Mar 10, 2023

Will Barron Mar 10, 2023

Fast work Stuart. Good on you!

Stuart Summers wrote:

Hi {{first_name}},

Your customers are writing reviews for {{company}} on Trustpilot.

Would you be open to me showing you how to reply to these reviews and also turning this page in to an asset?

Thanks

Great!

Stuart Summers wrote:

Hi {{first_name}},

Your Trustpilot page was viewed 111 times in the last 90 days

However the top review is a negative review that hasn’t been replied to.

Would you be open to me sharing how to turn that page into an asset?

Thanks

I’d be a little more careful here. If it’s a big company and it’s only been viewed 111 days then they might not care and you’ll have instantly unwound the tension built in the previous emails.

Maybe simplify it further –

Hi NAME,

Currently [COMPANY]’s top review is negative.

Public reviews might not be a priority for you right now.

But would you be open to me sharing how you can turn your review page into an asset?

Thanks.

The goal with this one is to reduce all the pressure in-case they’re super risk averse.

[Stuart Summers]

Stuart Summers

Participant

Mar 10, 2023

Stuart Summers Mar 10, 2023

Thanks Will. This is great. As mentioned I only have so many contacts that can go in to this type of cadence. So eager to work this one quite hard.

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