[Dele Adu]

New Value Prop for IT security VAR

Dele Adu

Member

Jul 22, 2022

Hi all,

After completing the Value prop, cold email training and a 1-2-1 session with Will I have a new value prop cold email, the first email in my cadence series.

Would welcome any feedback, criticism or comments on the below.

Hi

company x helps organisations that want to achieve a mature security posture through cost effective solutions and managed services.

We help our customers overcome their unique pain points by bridging the gaps in their expertise, skillset and resources. This leads to an increase in their operational resiliency an improvement in overall time to value.

In the last 6 months alone, we’ve helped organisations in your sector; improve their ability to detect threats and respond to major incidents, meet regulatory and compliance demands, improve the utilisation of existing security investments and develop policies to protect sensitive data and critical assets.

Does it make sense to arrange a call and speak about where we could align our expertise to help you achieve better results?

Thanks

[Will Barron]

Will Barron

Keymaster

Jul 26, 2022

Will Barron Jul 26, 2022

Hey Dele,

I think your email is still too long and corporate :). Sorry mate!

For each line, ask yourself if you’d say this out loud in person to a prospect.

Additionally keep each email to one element of value. So separate emails for –

– Build expertise
– Increase operational resiliency
– Detect threats
– Respond to incidents
– Meet regulatory demands
– Improve utilization
– Protect sensitive data

How about something like this –

EMAIL 1:

SUBJECT: NAME – Do you know they’re there?

Hi NAME,

In the last 6 months we’ve helped a bunch of companies in [CUSTOMIZE NICHE] detect threats that they didn’t know were attacking them.

Companies like [NAME RELATED COMPANIES – SOCIAL PROOF].

Does it make sense to jump on a quick call to see if we can identify where you might be attacked too?

Thanks,

EMAIL 2:

SUBJECT: NAME – Are you protected?

Hi NAME,

Is your organizations sensitive data protected?

Data theft in [SPECIFIC INDUSTRY] costs companies [$X DOLLARS, OR WHATEVER THE COST IS] a year.

Would it make sense to jump on a quick call to discuss your current solution and see if it can be improved?

Thanks,

[John H Holiday]

John H Holiday

Participant

Jul 27, 2022

John H Holiday Jul 27, 2022

Hey Will quick Q (not to hijack the thread) do shorter emails ALWAYS do better than longer ones at the beginning of a sales cadence?

[Will Barron]

Will Barron

Keymaster

Jul 28, 2022

Will Barron Jul 28, 2022

John H Holiday wrote:

Hey Will quick Q (not to hijack the thread) do shorter emails ALWAYS do better than longer ones at the beginning of a sales cadence?

Most of the time yes.

For us knuckle dragging salespeople it’s easier to get a short email right than to create a perfect long form one.

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