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  • #5508314
    Messaging giving the wrong impression
    Adam Shilton
    Participant
    Aug 12, 2021

    Hey Guys,

    So as per the cold outreach framework, my messaging is not product related. But I think it may be giving my prospects the wrong idea… See below

    EMAIL

    From: –
    Sent: 12 August 2021 10:07
    To: –
    Subject: 2 weeks behind, to 2 weeks ahead

    Hey Andrew,

    Congrats on the new job! (OK, so it’s been 6 months so I’m a bit late)

    Recently, my operations heads have told me how tough it is to meet customer demand at the moment. You may not have people screaming down the phone yet, but you may be thinking “That order backlog looks ominous”.

    With some planning tweaks, we help operations heads deliver – fast.

    We helped Gary (Ops Director, [Company]) go from 2 weeks behind, to 2 weeks ahead of schedule and increased his turnover by 10%.

    Does it make sense to organise a quick call to see how fast we can help you deliver too?

    Best wishes,

    Adam


    We’ve helped hundreds of operations heads like you. Click here to view the case studies.

    REPLY

    ….. sorry Adam, but that’s my speciality !

    Andrew

    How do I tweak the messaging to give more info about what we do, without becoming product centric?

    #5508315
    Will Barron
    Keymaster
    Aug 12, 2021
    Will Barron Aug 12, 2021

    That’s a great reply. I’d follow up with something like –

    “Fantastic! Would it make sense to jump on a 10 minute call to see if I can share any insights from what we’re seeing in the industry to amplify your efforts?

    Not a sales call. I just want to see if I can help.

    Best wishes,

    Adam”

    If you get nothing back from that, follow up once a week with a case study/insight.

    The dude wouldn’t have replied if he really thought he knew everything about the space.

    #5508318
    Adam Shilton
    Participant
    Aug 12, 2021
    Adam Shilton Aug 12, 2021

    “Fantastic! Would it make sense to jump on a 10 minute call to see if I can share any insights from what we’re seeing in the industry to amplify your efforts?

    Not a sales call. I just want to see if I can help.

    Best wishes,

    Adam”

    Ace, thanks Will

    #5508391
    Angela Biddinger
    Participant
    Aug 13, 2021
    Angela Biddinger Aug 13, 2021

    I need Will on my back giving me these one liners. I give up way to easily :'(!

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