• This topic has 1 reply, 2 voices, and was last updated 10 months ago by Will Barron.
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  • #9512682
    Looking for input on our first round of emails for our cadence. Be brutal….
    Raymond Padgett
    Participant
    Jul 28, 2023

    Here is what I am thinking for our first round of outbound emails.  Please provide input.

    Subject: Ultra-Fab gets your manager off your back

    Hi there [Name].

    I recently worked with Tim at Coachlight RV in Missouri and got his manager off his back.

    I’ve attached his story.

    He went from selling very few jacks, leveling & stabilization items to making it a major part of his store.

    Ultra-Fab’s helping him sell more and at higher margins made his GM a happy guy.

    Like I told him, we guarantee that you sell more and at higher margins… and create happier customers at the same time.

    Does it make sense to jump on a quick call to see if we can do the same for you?

    Thanks,

    Raymond

    #9512700
    Will Barron
    Keymaster
    Jul 31, 2023
    Will Barron Jul 31, 2023

    I’ve formatted your original post to make it a bit clearer to read. Overall, really good first attempt. Great work on putting the training into action.

    Some thoughts –

    • Subject line is a little aggressive. What happens if this email gets forwarded to the GM or sign off?
      • No need to mention the brand here. Focus on what the buyer wants to hear.
    • I’d go with just “Hi Name,”
    • Would “I’ve attached his story” be a link? I don’t think this is needed.
      • Write your emails in a way that sounds fine to be read out-loud. Omit anything that would sound weird to say to the prospect in-person.
    • Don’t use underlines as they’re a little shouty. Use italics for the same effect, if at all.
    • Probably better to focus on the one product line that is most likely to book a meeting. Then on the call you can diagnosis what is

    Here’s my re-write –

    Subject: Higher margins, guaranteed?

    Hi [NAME],

    I recently worked with Tim at Coachlight RV in Missouri.

    He went from selling very few stabilization items to making it a major part of his store.

    Ultra-Fab’s helping him sell more and at higher margins made his GM a happy guy.

    And, we guarantee your success too.

    Does it make sense to jump on a quick call to see if we can do the same for you?

    Thanks,

    Raymond

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