[Raymond Padgett]

Looking for input on our first round of emails for our cadence. Be brutal….

Raymond Padgett

Participant

Jul 28, 2023

Here is what I am thinking for our first round of outbound emails.  Please provide input.

Subject: Ultra-Fab gets your manager off your back

Hi there [Name].

I recently worked with Tim at Coachlight RV in Missouri and got his manager off his back.

I’ve attached his story.

He went from selling very few jacks, leveling & stabilization items to making it a major part of his store.

Ultra-Fab’s helping him sell more and at higher margins made his GM a happy guy.

Like I told him, we guarantee that you sell more and at higher margins… and create happier customers at the same time.

Does it make sense to jump on a quick call to see if we can do the same for you?

Thanks,

Raymond

[Will Barron]

Will Barron

Keymaster

Jul 31, 2023

Will Barron Jul 31, 2023

I’ve formatted your original post to make it a bit clearer to read. Overall, really good first attempt. Great work on putting the training into action.

Some thoughts –

• Subject line is a little aggressive. What happens if this email gets forwarded to the GM or sign off?
  • No need to mention the brand here. Focus on what the buyer wants to hear.
• I’d go with just “Hi Name,”
• Would “I’ve attached his story” be a link? I don’t think this is needed.
  • Write your emails in a way that sounds fine to be read out-loud. Omit anything that would sound weird to say to the prospect in-person.
• Don’t use underlines as they’re a little shouty. Use italics for the same effect, if at all.
• Probably better to focus on the one product line that is most likely to book a meeting. Then on the call you can diagnosis what is

Here’s my re-write –

Subject: Higher margins, guaranteed?

Hi [NAME],

I recently worked with Tim at Coachlight RV in Missouri.

He went from selling very few stabilization items to making it a major part of his store.

Ultra-Fab’s helping him sell more and at higher margins made his GM a happy guy.

And, we guarantee your success too.

Does it make sense to jump on a quick call to see if we can do the same for you?

Thanks,

Raymond

[Author]

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