• Author
  • #8010750
    LinkedIn Question
    Feb 9, 2023

    I’m reaching out to a high level security leader in a regulated industry. She focuses on “insider risk” and counterintelligence. Her email in sales navigator is in accurate, so I need to connect with her and she’s 3rd degree (nobody in common). Thoughts on this connection message?

    Hi X, building a zero trust architecture requires stakeholder support. We helping your X company colleagues get exec buy-in and build the right RASCI matrix to hit their objectives.
    Does it make sense to jump on a quick call to discuss?

    Will Barron
    Feb 11, 2023
    Will Barron Feb 11, 2023

    Hey Travis, the first thing is to keep a spreadsheet and try connecting with and without a message with your prospects and see which is more effective.

    If your message is for a connection request, it should be along the lines of –

    Hi NAME, I work for Gartner in your vertical. It’d be great to connect so I can follow the insights your sharing about our industry.

    If you’ve already connected and you’re sending a LinkedIn message to pitch a meeting, it should be much softer.

    Think of LinkedIn as a text message exchange, rather than a more “formal” email.

    Something like –

    Quick question: Are you building out a zero trust architecture at the moment?

  • You must be logged in to reply to this topic.