• This topic has 3 replies, 2 voices, and was last updated 4 weeks ago by Will Barron.
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  • #9516849
    LinkedIn connection – first question
    Klaus Jørgensen
    Participant
    Apr 22, 2024

    Hi – Need some feedback on this cadence on LinkedIn:

    1 – connection request: No message added.

    2 – when connected I send this message:

    “Hello, thank you for connecting. I noticed on LinkedIn that your staff has (increased/decreased) by X% at your company. A quick question. Do you have a process in place to quickly replace specialists and managers when they leave the company?

    Best regards, Klaus, “phone number”

    3 – If they reply:

    Yes – we have a process in place:
    No – we do not have a process in place:
    No response:

    I not sure how to go on from here?

    #9516850
    Klaus Jørgensen
    Participant
    Apr 22, 2024
    Klaus Jørgensen Apr 22, 2024

    Is the first sentence to aggressive?

    #9516852
    Klaus Jørgensen
    Participant
    Apr 22, 2024
    Klaus Jørgensen Apr 22, 2024

    I have contacted 98 people on LinkedIn on the following way:

    1: connection without a message.

    2: followup message on first message saying: 

    Option 1:

    “Hi, thank you for connecting. I noticed on LinkedIn that your staff count has (increased/decreased) by X% at your company. A quick question. Do you have a process in place for quickly replacing specialists and managers when they leave the company?

    Best regards, Klaus, +45 xx xx xx xx”

    Option 2:

    “Hi, thank you for connecting. I saw on LinkedIn that the average employment duration at your company is XX years. A quick question. Do you have a process in place for quickly replacing specialists and managers when they leave the company?

    Best regards, Klaus, +45 xx xx xx xx”

     

    The response have been:

    – 39.8% out of 98 have connected

    – 60,2% have not accepted my outreach

    – 10 out of 39 people answered message one or two = approximately 25.64%.

    Objections so far:

    • “We have what we need.”
    • “Not a priority right now.”
    • “Not a specific process. We hire internally.”
    • “We have a process in place.”
    • “Right now, I am focusing on establishing processes related to growth strategy. So, there is plenty to consider and address. I do not need to establish a replacement process at this point.”

    I am stuck here:

    Will I can feel that I get stuck here. Can you help me wrap my head around next step?

    #9516872
    Will Barron
    Keymaster
    Apr 23, 2024
    Will Barron Apr 23, 2024

    Will I can feel that I get stuck here. Can you help me wrap my head around next step?

    We touched on this on our call. Go softer with the first message on LinkedIn.

    The goal is to generate a conversation rather than book a meeting initially.

    At like you’re at an event. A “hi” and then pitch would be gross. Whereas a “hi”, interesting question, then a pitch if you think you can help them works great.

    Additionally “we have a process in place” is an objection. Does the process work? Could it be improved? Would it be more effective if it was outsourced?

    An objection isn’t the buyer saying “no”. They’re saying they haven’t understood the value that you offer.

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