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Implementing my sales cadence without phone calls
Hi everyone! I’ve been really enjoying all your content, following the podcast and the books (which are amazing!)
I run a nearshore software agency in Latin America and plan to start an outreach campaign through some prospects I’ve identified using Sales Navigator.
I was thinking of applying a mix of the social cadence and the education cadence because my prospects aren’t aware of me and I’ll probably have to teach them how to make their lives easier.
Because I’m based in Latin America, I was hoping to skip the phone call steps, so my question is how do you think I could mix both cadences and replace the call with something else.
Thanks!
Hi everyone! I’ve been really enjoying all your content, following the podcast and the books (which are amazing!)
Glad you’re enjoying the content Jose!
I’ll probably have to teach them how to make their lives easier.
This is a bit of a red flag. Are you marketing to these people or selling them?
Because I’m based in Latin America, I was hoping to skip the phone call steps,
Why?
so my question is how do you think I could mix both cadences and replace the call with something else.
Calls aren’t needed in all cadences. Think about the cadence from the buyers perspective though.
Would they rather you call them or email them?
Thanks for replying Will!
Re: This is a bit of a red flag. Are you marketing to these people or selling them?
I’m selling to them, my target is software agencies in the US that need to outsource/expand their team, my agency has been working successfully for these types of clients for a couple of years now so we know there’s value in our offer.
What I meant to say with “teach them how to make their lives easier” is that before this contact they never heard about me before, and they are probably aware of other outsourcing options that excel at offering really low costs instead of producing quality results and being actual partners, which is where I step into and so I need to do some work about making them aware of this difference.
Re: Skipping the calls
Being in Latin America makes it more difficult to just do a phone call to someone in the US, and truth be told, I 100% feel I would flunk them so I rather go into my usual path of emailing and video calls.
Thinking about the buyer’s perspective, and me being sort of the target I try to reach, I definitely wouldn’t want a phone call. However, I do feel like I’d be missing the power of nudging that a phone call has. Is there any alternative as powerful as this?
I 100% feel I would flunk them so I rather go into my usual path of emailing and video calls.
Feeling something isn’t the same as knowing something :P.
But yeah, you don’t have to cold call in a cadence.
Is there any alternative as powerful as this?
It sounds like you’re looking for a magic bullet. You need to try a bunch of experiments and see what works best.
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