• This topic has 3 replies, 3 voices, and was last updated 2 months ago by Michael Stone.
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  • #9516609
    ICP & Re-Brand
    Adam Shilton
    Participant
    Feb 14, 2024

    Hello,

    Within 6 months, I’ll be working for myself (it’s official).

    To being with my services will be split in 2:

    1. AI & Automation Academy (evergreen online course)
    2. High end consulting

    Within 12-18 months I’d then look to scale to provide consulting services on the tools people learn how to use within the course. Although I wouldn’t be providing the consulting, I’d have a network of partners (e.g Power Automate expert, Zapier expert etc etc)

    Right now, my brand is ‘Tech for Finance’ and I have grown a reasonable following on LinkedIn around this ICP.

    But… after contacting a large portion of my current subscribers / customers, I don’t think these services are applicable to finance given they’ll already have tools in place, and won’t have the budget to invest in a course at a decent price point.

    Feedback has been that this may be more applicable to company Founders and Fractional CFOs.

    Why?

    They generally run the show themselves (at least to begin with) and any time that isn’t spent on revenue generating activities is time wasted. Plus they don’t have the money to invest in people, or the time to train them…

    I have registered my company as ‘Tech Leverage’ knowing that I wouldn’t always want to be wedded to finance.

    So… Do I re-brand as Tech Leverage in a means of capturing a slightly wider audience?

    “Helping Founders & Fractionals leverage AI & Automation to scale their businesses lean”

    Is there a way to do this without alienating my current audience.

    And does this reduce my appeal when providing consulting, given my current expertise is helping finance teams with system selection.

    Any thoughts would be appreciated.

     

    #9516643
    Will Barron
    Keymaster
    Feb 19, 2024
    Will Barron Feb 19, 2024

    Good on you. I’m going to be replying to your email shortly :).

    #9516649
    Will Barron
    Keymaster
    Feb 19, 2024
    Will Barron Feb 19, 2024

    Feedback has been that this may be more applicable to company Founders and Fractional CFOs.

    I think that is a good pivot. Founders have skin in the game. They’re more willing to give you cash to solve a problem.

    “Helping Founders & Fractionals leverage AI & Automation to scale their businesses lean”

    I think you need to go deeper on the “desire” front here to really make this stick.

    Is there a way to do this without alienating my current audience.

    Are they going to pay your bills? If not then who gives a shit if you alienate them.

     

    And does this reduce my appeal when providing consulting, given my current expertise is helping finance teams with system selection.

    Are you going to continue doing that?

    #9516727
    Michael Stone
    Participant
    Mar 18, 2024
    Michael Stone Mar 18, 2024

    I’m late to the part here Adam but best of luck with your new adventure!

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