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ICP Asset Review
ICP for BrainCloud Recruiting
Job Title
FounderIndustry
Tech Start-UpsLocation
North AmericaCompany size
(6+)Current Goals
Hire someone rapidly who is a good fit and doesn’t slow things down
Go to next level of funding or size; Seed to A; A to B; etc.
Stay within their budget
Bring Product to Market-get Market share- Generate revenueMain Pain Point
They need to hire someone with specialized talent, that will be right fit within their organization, they don’t have this talent in their network
They are fully aware that messing up your hiring can take you out or set you way behind.Current solution
Expand network
Try to source it through websites etc.
Use a recruiter if they have toBuying process
Use recruiters their people know, their investors know, coach knows, etc. They handle the issue to get someone in there.Technologies
LinkedIn and other SocialSingle short paragraph
Visionary Founder who is on their way UP in the tech world – who needs to hire a specialized person (data scientist, etc), who doesn’t want to mess it up with the wrong person and doesn’t have the right person in their network.Are there minor ICPs involved in a typical sale?
It varies, could be an investor, or a champion from their staff, but typically the founder is in a need.NEXT STEPS
I need to pre-qualify to know if they are in stage 3 or 4. Because sometimes they need to hire like yesterday, other times they are hiring in the near future so its becoming a priority but they have some time. If they are in stage 3, a consolation would be best. From my understanding, leaving them with a strategy for their hiring these key people they need and giving them sage industry advice will help. In stage 4 they can see our testimonials which are rather impressive and establish trust.
http://www.BrainCloudRecruiting.com Testimonials are at the bottom of main page.
Can you narrow down your ICP further? Remember, this is your “ideal” customer persona.
They need to hire someone with specialized talent,
What specific talent? Is there one talent that is easier to book a meeting to discuss than others?
North America
Is there a specific part of the US that most of your customers are based?
Tech Start-Ups
SaaS? B2C? Hardware?
Specialized software engineering is #1 we have placed in last year #2 sales talent (this is what people have been saying the need- however we haven’t place)
#3 data science #4 creative/marketing talentThe answer is the majority of companies are in silicon valley/ San Francisco- workforce is 50% of the case. Washington, DC we did recently.
SaaS- subscription based products; Data driven products. Anything that relies on data to provide their service.
To clarify: The answer is the majority of companies are in silicon valley/ San Francisco roughly 75%- workforce is 50% remote only, 50% hybrid to the area regardless of location.
Specialized software engineering is #1 we have placed in last year #2 sales talent (this is what people have been saying the need- however we haven’t place) #3 data science #4 creative/marketing talent The answer is the majority of companies are in silicon valley/ San Francisco- workforce is 50% of the case. Washington, DC we did recently. SaaS- subscription based products; Data driven products. Anything that relies on data to provide their service.
To clarify: The answer is the majority of companies are in silicon valley/ San Francisco roughly 75%- workforce is 50% remote only, 50% hybrid to the area regardless of location.
They are useful elements to add to your ICP.
RE our call last week – Reverse engineer your current best customers to create your current Ideal Customer Persona.
We can then look at other potential ICP’s once we have a sales function build for the low hanging fruit.
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