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ICP and then what for consulting
Hey Will
Thanks for setting this up, really impressed. I beleive the search feature is not working so posting this question, do point me to an earlier response if that exists
Just started my own consulting business, have a firms ICP and leads list but struggling with what next. Most of the LI cold outreach with contextual messages such as “i read this about you” or ” you mentioned about that” is not yielding connections despite my profile being relatively strong.
Do we do cold email but you mentioned its 1% hit? How do I get in front of my ICP without being spammy and diluting time spent in researching each prospect?
Regards
Hey Janak,
Thanks for setting this up, really impressed. I beleive the search feature is not working so posting this question, do point me to an earlier response if that exists
The SalesSearch tool only works for Salesman.com Academy members. I should probably hide the search box for everyone else to stop any confusion.
Just started my own consulting business, have a firms ICP and leads list but struggling with what next.
Have you read the cadence section of Selling Made Simple?
Most of the LI cold outreach with contextual messages such as “i read this about you” or ” you mentioned about that” is not yielding connections despite my profile being relatively strong.
Try and start a conversation on LinkedIn rather than using an “email style” message.
- Enjoyed your post, how does X work?
- I work in the same space. Ever thought about Y?
Do we do cold email but you mentioned its 1% hit?
That is the industry standard. People in the Academy program (the only other metrics I have to give you) are getting 15-25% meeting booking rate from cold outreach (full sales cadence, not just cold email).
How do I get in front of my ICP without being spammy and diluting time spent in researching each prospect?
I cover this in the Selling Made Simple book from page 72 > 158.
Everything you need to have success in cold outreach is there. If you want to speed up that process then Salesman.com Academy is the solution you’re looking for.
Thanks Will. The detail you put in is impressive.
I should have started with your book, have been listening to podcasts only for a few years. Let me review that in detail. I got on your calendar so hopefully you can confirm if spending in this is worth it in these initials days. Thanks again
Thanks Will. The detail you put in is impressive. I should have started with your book, have been listening to podcasts only for a few years. Let me review that in detail. I got on your calendar so hopefully you can confirm if spending in this is worth it in these initials days. Thanks again
Everything you need to find and close more sales is right there in the books.
If you need support implementing it (you might not) then that’s what Salesman.com Academy is for.
Thanks Will, going through the book. What a well written free resource, you are amazing!
One qk qn, we set up hubspot for cold emails but its not allowed and they dont reccomend it. Obviosuly referrals, SEO is a long game. This is a difficult path, to cold email or not even to find if there is an opportunity(aka right time) vs trying to sell. Any reactions?
One qk qn, we set up hubspot for cold emails but its not allowed and they dont reccomend it. Obviosuly referrals, SEO is a long game. ?
HubSpot allow cold emails from sales people to other businesses.
If you’re talking about spammy, non specific, marketing emails then that’s a different thing.
Obviosuly referrals…
Referrals don’t have to be a long game. Do you have paying customers currently?
SEO is a long game.
SEO is dying a death with chat AI taking over information gathering.
This is a difficult path, to cold email or not even to find if there is an opportunity(aka right time) vs trying to sell. Any reactions?
If it was easy, everyone would do it and then it would become instantly difficult.
If you don’t ask, you don’t know if there is an opportunity.
I think you need to work backwards from what you want and then see if you’re willing to put in the work to achieve it.
1m bonus > X deals closed > Y meetings > Z prospects > G cold outreach
Will, thanks again for taking the time. Pls see below
we are not sending spammy email, an email that is sent is something like the below.
The work at SVCF led me to your LinkedIn post and it captured my attention. Climbing Mt Kilimanjaro, such a unique perspective of commending the team and the other latina who inspired you!
The reason for this email is that we partner with …leaders in non-profits (Association of American Medical Colleges, Water Environment Federation, Elizabeth ) in <product, offerings>. Are there any <context> challenges that we can help in anyway?
I get your point on SEO, agree 100% but have to create some inbound funnel on the web. Referrals are maxed out, we have asked everyone one of our clients and do so softly ever so often. I may have misrepresented about the hustle and grind, you can see above the graft and grind- the point was that the reply rate after a few tries and with LinkedIn(above ave social selling score) its 5%.
Janak – Let me put it this way, there are lots of HubSpot salespeople in the Salesman.com Academy program, using their tool to do cold outbound.
Make of that what you will :).
The reason for this email is that we partner with …leaders in non-profits (Association of American Medical Colleges, Water Environment Federation, Elizabeth ) in <product, offerings>. Are there any challenges that we can help in anyway?
This is low effort. Prospects don’t have the time to tell you their challendges.
You need to be bold, make a hypothesis of what the prospect is struggling with and then present them an opportunity to resolve the issue.
For example –
Hi NAME,
Reps low on motivation coming into Christmas?
I help B2B salespeople find and close more deals, within the first 30 days, guaranteed.
Worth 10 minutes to see how I can guarantee this?
Cheers,
Will
Ok, fair enough lets try being provocative. Let me give it a shot and report back on the results. Thanks Will.
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