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ICP and the next step
My ideal ICP is a VP of Marketing, and for my next step to help my ICP move to the next step, I would typically consult them about the activities that generate the best ROI for their business.
I hear you. But this is pretty selfish. It’s the buyer’s journey, rather than the sellers journey :).
What problem do they have? What problem are they trying to solve? How do you know when they’ve landed on the next step of their buying journey?
I completely misunderstood the question, but I will work on it again.
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