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  • #9516294
    ICP and next step
    Jono Earles
    Dec 4, 2023

    Hey Will

    Just dropping in my major ICP:

    Typically male in their 30s or 40s. They run the business and mostly own it too. Things are going ok but have noticed a slowdown in recent months. They work in a service-based industry. Specifics on the industry are varied, but here’s three to get the ball rolling – lawyers, accountants, and landscape gardners They’re wanting more consistent cash flow. They are struggling to find good staff. They may have spent money on marketing but are frustrated at the lack of results.

    Next step

    Comparing vendors . Worth noting that most likely ‘vendor’ the will consider is ‘doing nothing’

    Will Barron
    Dec 11, 2023
    Will Barron Dec 11, 2023

    Looking good! The only thing to improve this would be some hard numbers.

    These companies do X in revenue, have Y employees and Z specific thing.

    Jono Earles
    Dec 11, 2023
    Jono Earles Dec 11, 2023

    Cheers – nice build.

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