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How to identify the needs of my target market?
Hi everyone!
I target SMB owners, and I help them run profitable advertising by building them funnels that bring in qualified leads and sales.
I’m trying out new prospecting/sales tactics testing out outbound. (I’ve been an inbound guy all my life)
I’d love to be as accurate as possible with my VSP’s but also have data-backed research on the biggest pain-points within my target market.
How would you go about doing this? Would you leverage open-source data (Statista, GPT, various industry magazines and thought leaders) to determine the closest pain-point you can solve, or would you just straight up assume that most prospects have issues with their advertising and start mailing them, and using booked meetings to confirm or deny the initial assumption?
Hopefully I was clear with the question. Thanks!!
Hey Marko, don’t over complicate this.
If you have paying customers, find more people like that.
Build your value prop and messaging around the problems you know they have.
Once you’ve cleared through that segment of the market it’s time to be more creative.
Would you leverage open-source data (Statista, GPT, various industry magazines and thought leaders) to determine the closest pain-point you can solve
Open source data is generally trash. If it’s easy for people to get hold of it’s been spammed to death. That’s the benefit of being an actual human salesperson and creating your own angles on the buyers pain.
would you just straight up assume that most prospects have issues with their advertising and start mailing them, and using booked meetings to confirm or deny the initial assumption?
Are there any global pain points that your ICP have? I assume that they all want to squeeze more ROAS from their ads for example.
As Will always says – The goal of the outreach is to book the meeting. Nothing more. All you’re trying to do is peak their interest enough that it makes logical sense for them to connect with you.
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