• Author
  • #9516206
    Hiring Manager Cadence
    Laura Madewell
    Nov 14, 2023

    Day 1 – OS: Email – personalised

    Subject: Laura, is it me you’re looking for?

    Hi Laura,

    I trust this message finds you well. I recently applied for the New Business Director role and I am keen to confirm that my skills can align with the needs of the role and your team at [Company].

    In my most recent role as Business Development Director at [Company], I contributed to the growth strategy for the newly formed Retail Sector Team, securing profitable partnerships with key market players like XXXXX. My experience includes successfully navigating consultative and complex B2B sales processes, crafting compelling value propositions, driving my own lead generation and influencing at the C-suite level.

    With a track record of implementing robust sales and market penetration plans, I am confident in my ability to contribute to [Company] success.

    Once you’ve had a chance to consider my application, would a quick call to discuss how I can bring value to your team be of interest?

    Best Regards,


    Day 3 – OS: Email – new angle on the value prop

    Subject: What’ll it take, Laura?

    Hi Laura,

    Hope this message finds you in the middle of a coffee-fuelled productive day!

    Just wanted to follow up and ensure my application didn’t take an unexpected detour in the vast digital universe.

    I remain genuinely excited about the opportunity to chat with you about how my experience aligns with the needs of the New Business Director role at Ogilvy[Company]. Your mission to create a significant contribution to the planet, society, and the bottom line resonates with me, and I’m eager to contribute my skills to the mix.

    Any chance we could schedule a virtual coffee chat or a “serious” interview? I promise I’ll bring my A-game and a good joke or two to the conversation.

    Looking forward to the possibility of connecting!


    Day 5 – LinkedIn connection request

    Hoping this message finds you well! I’ve recently applied for the [Role] at [Company] and sent a couple of emails expressing my enthusiasm. Keen to connect and discuss how my skills align with your team’s needs.

    Day 8 – OS: Email – short SMS style

    Subject: Quick Catch-Up on New Business Director Application?

    Hi Laura,

    👋 Just circling back on my application for New Business Director role at [Company] . Eager to chat further about how I can contribute to the team’s success. Any chance for a quick virtual coffee?



    Day 12 – MS: Call > voicemail > email asking for meeting

    **If I can find phone number online, or trying through the main contact line

    Day 16 – OS: Email – breakup

    Subject: Is it me, not you, Laura?


    Hi Laura,

    I hope this finds you in good spirits! As our journey together in the New Business Director role pursuit enters a decisive phase, I thought I’d drop a quick note.

    Any chance you’ve got a list of burning questions or lingering concerns on your mind? I’m here with an open book (and maybe a cup of coffee) to address anything that might be holding us back from the perfect match.

    Consider this my way of asking, “are we really breaking up right now?!”

    Looking forward to your thoughts, and thanks again for this adventure!


    Will Barron
    Nov 14, 2023
    Will Barron Nov 14, 2023

    Hey Laura,

    Here’s some feedback –

    • “I trust this message finds you well.” Would you say this in a conversation? If not, then don’t put it in an email.
    • Stop talking about yourself. They don’t care. I care, you’re a legend. But random sales manager doesn’t. Instead, think about the problems the business has and how you are the right person to solve them.
    • “Hope this message finds you in the middle of a coffee-fuelled productive day!” I know you’re being friendly, but until you’ve connected with these people, keep it professional.
    • “Just wanted to follow up and ensure my application didn’t take an unexpected detour in the vast digital universe.” This is selfish. You want to be demonstrating that you are someone that gives value rather than taking it.
    • Basically, make a prediction about the needs of the hiring manger/business and then position yourself as the solution. i.e. If it’s an events business, lets say they struggle to close deals until the last minute before the event, this stresses everyone out. You position yourself as someone who can build sales cadences, crush deal cycle lengths and support prospects in their decision making process.
    Will Barron
    Nov 14, 2023
    Will Barron Nov 14, 2023

    For example:

    Hi NAME,

    It’s a daunting task to run through the countless job applications that you’ll have just got for the recently advertised New Business Developer role.

    I’ve a proven track record with [X evidence] and can solve [Y problem].

    Would it make sense to jump on a quick call, potentially shorten your hiring cycle and see if I’m a good fit to start generating new business at [company]?



    Additional thoughts:

    • The goal isn’t to supplement your formal job application, it’s to make it redundant.
    • Sales leadership want to see someone who can hustle. Someone that can think out of the box and get the key people involved in a decision on a call.
    • They WANT you to close them. They’ll also reward you for making an effort too :).
    • Good sellers are really hard to come by (50% of sellers missed quota last year). Sales leadership know this and so they jump at the chance to connect with people who might be a good fit right now or in the not too distant future.
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