• Author
    Posts
  • #9512786
    Helps On Cold Calling My New Neighborhood
    Edward Sanchez
    Participant
    Aug 11, 2023

    Hey there…

    I’ve been building websites for almost 25 years. I’ve been specializing in WordPress since 2010. I’ve just moved into a new neighborhood which has a “main street” with many shops, restaurants, etc.

    I’m thinking it might be a good idea, when out on my walks, to drop in and introduce myself, but I’m not sure how to do it without seeming too “salesy,” but with an eye to ferreting out solid leads for web design.

    Any suggestions?

    I appreciate you folks!

    Take care,

    Edward
    Brass Ring Web Design
    @MyWordPressGuy

    #9512794
    Will Barron
    Keymaster
    Aug 14, 2023
    Will Barron Aug 14, 2023

    Hey Edward,

    Congrats on 25 years in business.

    You’d almost certainly be better off doing this:

    • Note down your TAM (total addressable market) across the town
    • Research the owners/marketing managers for each business
    • Note the ones that are “on site”.
    • Email them ahead of time – “Hi [NAME], I solve X problem, for Y businesses, in Z way. I’m popping in next door on 123 date. Would it make sense if I call in to see if I can help?”
    • Book as many meetings ahead of time as possible.
    • Then think about door knocking strategies.

    The issue with your product is that if you door knock, a new website probably isn’t top of mind for the person who is working “in” their business that day.

    A website redesign is working “on” the business and that’s a completely different headspace.

    There is a massive competitive advantage to having your web design person local, but to make the most of it you need to think strategically about your positioning.

    There are a bunch of web design solopreneurs in the Salesman.com Academy program so I’m reasonably educated on the space.

    Let me know if you’ve any other questions and I’ll try and help.

    #9512810
    Michelle Dixon
    Participant
    Aug 14, 2023
    Michelle Dixon Aug 14, 2023

    I think Will is spot on here.

    #9512812
    Edward Sanchez
    Participant
    Aug 14, 2023
    Edward Sanchez Aug 14, 2023

    THANK YOU, Will! I can get my head around that. I’ve had a lot of sales training over the years, but I’ve been lacking sales mentorship to help me dredge up the right stuff for my current strategizing.

    I’ve obviously found the right place?

    Take care,
    Edward
    (By the way, I’d LOVE it if we could edit our posts…”Helps” is a typo I now have to live with!)

    #9512813
    Edward Sanchez
    Participant
    Aug 14, 2023
    Edward Sanchez Aug 14, 2023

    Thanks, Michelle…I agree!

    Cheers, E

    #9512814
    Edward Sanchez
    Participant
    Aug 14, 2023
    Edward Sanchez Aug 14, 2023

    Hi, Will…thanks again for the suggestions.

    Any further suggestions on how to calculate TAM and determine owners working IN their business locally?

    Take care,
    E

    #9515753
    Aleeza Spencer
    Participant
    Sep 4, 2023
    Aleeza Spencer Sep 4, 2023

    Hi, Will…thanks again for the suggestions. Any further suggestions on how to calculate TAM and determine owners working IN their business locally? Take care, E

    If you’re talking very local, as in a high-street, then use Google Maps to get all the companies on the street onto a spreadsheet and then make an educated guess as to whether the owner will be on site.

    Starbucks? Nope.

    Small bakery? Probably.

    Build your ICP around businesses where the owner is also a worker.

  • You must be logged in to reply to this topic.