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  • #7510359
    Help with Value Proposition
    Jimmy Vo
    Member
    Dec 11, 2022

    Hello Community,

    Please help me with my value proposition and provide some feed back : )

    “Our PERSONALISATION AND MESSAGING PLATFORM helps E-COMMERCE MANAGERS who want to generate more sales online, by increasing on-site conversion metrics and eliminating the need to have multiple marketing tools”

    Here is my perk producers
    1. Boost conversion/engagement metrics, by delivering 1:1 experiences with precise segmentation.
    2. Improves customer loyalty
    3. Shorten sales cycle
    4. Decreases bounce rates
    5. Better ROI on Marketing
    6. Boost conversions

    Here is my strain reducers
    1. Eliminates the need to have multiple marketing tools
    2. Marketing tasks can be automated and scaled
    3. Unify data silos and Integrate data into one single platform to gain actionable insights
    4. Reduces the dependency on a IT department and giving marketing team the power to test and iterate different campaigns quickly
    5. Segementing users traffic for better conversions

    #7510360
    Jimmy Vo
    Member
    Dec 11, 2022
    Jimmy Vo Dec 11, 2022

    Here is more information on my buyers job

    Buyers Job:

    Function Jobs
    Manage day to day BAU operations and oversee activities from development to implementation (A to Z) to achieve business objectives. Ecommerce managers are responsible for the online sales of the brand. They oversee the look and feel of the company website and are responsible for generating sales via online channels.

    Social Jobs
    Develop CRO strategies to drive higher onsite revenue in key markets)

    Personal Emotional/Jobs
    Ensuring site is fully optimised for all traffic sources,

    Perks:
    1. Sales increase
    2. Conversion metrics uplifted
    3. Free up more time

    Strains:
    1. Low quality traffic
    2. High bounce rate
    3. High CAC
    4. Reducing steps to check out
    5. High cart abandonments
    6. Product returns
    7. Low conversions rates

    #7510374
    Will Barron
    Keymaster
    Dec 14, 2022
    Will Barron Dec 14, 2022

    Hey Jimmy,

    Narrow your focus here.

    “Our PERSONALISATION AND MESSAGING PLATFORM helps E-COMMERCE MANAGERS who want to generate more sales online, by increasing on-site conversion metrics and eliminating the need to have multiple marketing tools”

    “Our website personalisation platform helps e-comm managers generate more sales by dramatically increasing on-site conversions.”

    #7510382
    Jimmy Vo
    Member
    Dec 15, 2022
    Jimmy Vo Dec 15, 2022

    Thanks Will, updated one base on new person head of ecomemrce.

    “Our growth management platform helps Head Of Ecommerce like yourself, who wants to generate more sales by dramatically increasing conversions across all digital channels and empowering your team to quickly test and iteriate different campaigns through one single platform”

    What are your thoughts?

    #7510522
    Will Barron
    Keymaster
    Dec 20, 2022
    Will Barron Dec 20, 2022

    Loads better. Here are a few thoughts but you’ve got the jist of it –

    “Our growth management platform helps Head Of Ecommerce like yourself, who wants to generate more sales by dramatically increasing conversions across all digital channels and empowering your team to quickly test and iteriate different campaigns through one single platform”

    – What text can you remove without changing the message? For example “like yourself” can be dropped.
    – What words can be simplified? For example “empowering” replaced with “allow”.
    – What words can be stronger (less wishy washy)? For example “helps” to “enables”. “quickly” to “instantly”.

    #7510541
    Jimmy Vo
    Member
    Dec 20, 2022
    Jimmy Vo Dec 20, 2022

    Our growth management platform enables brands to generate more sales by dramatically increasing conversions across all digital channels and allowing your team to quickly test and iteriate different campaigns through one single platform.

    #7510542
    Jimmy Vo
    Member
    Dec 20, 2022
    Jimmy Vo Dec 20, 2022

    ( Updated – disregard previous )

    Our growth management platform enables brands to generate more sales by dramatically increasing conversions across all digital channels and allowing their team to quickly test and iteriate different campaigns through one single platform.

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