• Author
  • #7510358
    Help with my cadence
    Jimmy Vo
    Dec 11, 2022

    Hi Community!

    My name is Jimmy and I’m an SDR at a Martech company located in Sydney, Australia. Looking forward to growing with this community and getting to know everyone.

    I was speaking with Will and he wanted me to post my cadence here so I can get some feedback/advice, so here I go.

    Email 1

    Hi Contact: First name,

    I work for Insider, we are the market leading cross-channel messaging and personalisation platform backed by Sequoia and used by Placeholder: Partner Brands and many more!

    In our experience working with other RETAILERS, poor product discovery contributes to more than 50% of retail bounce rate online and it reduces the average order value and impacts your conversion rates.

    On average, it takes 3 different searches or 5 different filters for online shoppers to find what they’re looking for, the longer the purchase process takes the lower the conversion rate.

    With Insider’s AI-backed technology we help brands enhance product discovery by delivering highly personalised user experience based on behavioural patterns and individual preferences and have seen:
    Increased Customer Engagement and shortened paths to purchase
    Increased Average Order Value/Cross & Upsells
    Decreased Cart Abandonment
    Here’s a quick case study how we helped Chemist Warehouse improve revenue by 26.7% with onsite personalisation

    Does it make sense to jump on a call next week to learn how we can help you replicate some of the success we had?

    Email 2

    Hi Contact: First name,

    Hope you’re having a great day so far!

    Just following up on my previous emails, have you had a chance to read them over?

    I’d love to set up a call with you to discuss how we can deliver personalized brand experiences in your customer’s user journey to deliver 5-8x times the ROI on marketing spend and lift sales by 10%.

    What’s your schedule like next Tuesday/Wednesday to have a quick catch-up?

    All the best,

    Email 3

    Hi Contact: First name​,

    Hope your week is traveling well so far!

    Just wanted to follow up on my previous email.

    I’d love to set up a call with you to discuss Contact: Company name onsite personalisation and CRO.

    I have some time next Tuesday or Wednesday to catch up but let me know what suits best and we can set something up.

    Let me know your thoughts!

    Email 4

    Hi Contact: First name,​

    Conscious that this is a busy time of year, could we look at organising something towards the end of this month, or next month to run you through how our solutions have helped brands as yourself;
    Decrease Cart Abandonment while increasing ROI
    Increase User Engagement while Lowering CAC (Customer Acquisition Costs)
    Decrease Paths to Purchase while increasing overall Conversion and Engagement Rates
    Let me know a time/date that suits you best and I’ll work from there to schedule this in 🙂 Being able to create a sophisticated digital tech stack, will prove to be very valuable to your team to driving sustainable growth for Contact: Company name.​

    Let me know what you think,
    I’ll be in touch 🙂

    Will Barron
    Dec 15, 2022
    Will Barron Dec 15, 2022

    Hey Jimmy – As discussed on the coaching call this morning here are some pointers –

    – Focus on them not you
    – Be specific about the pain you solve/desire you bring
    – None of this “hope you’re having a great day”. No you don’t you don’t care 😛
    – Shorter and to the point
    – One angle per email

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