• Author
    Posts
  • Oct 5, 2022 #7010228
    Going against best practices?
    Frederik Bonde
    Participant
    Oct 5, 2022

    Hi SMSA Community!

    I’m looking for some feedback on two cold email variations I’m sending out to medium sized SaaS companies.

    Bad website:
    Subject line: Increase conversions or money back

    Increase conversions or your money back

    Hi XX,

    Your website is going against best practices in conversion optimization. Are you aware of this?

    [Link Picture of their Site]

    Does it make sense to jump on a quick call to see if I can help you increase your conversion rate?

    Best,
    Frederik

    Best practice website:
    Subject line: NAME – Increase conversions or money back

    Hi XX,

    Looks like you’re using best practices to design and structure your website.

    Are you measuring the results or just hoping that your site is converting?

    [Link Picture of their Site]

    I can extract insights from your visitors and guide you to making profitable, decisions rather than gut ones.

    Does it make sense to jump on a call to see if I can help you increase your conversion rate?

    Best,
    Frederik

    Oct 5, 2022 #7010229
    Michael Stone
    Participant
    Oct 5, 2022
    Michael Stone Oct 5, 2022

    I prefer the second one. If you’re attempting to break past all the noise then something counterintuitive is more likely to work.

    Oct 6, 2022 #7010236
    Will Barron
    Keymaster
    Oct 6, 2022
    Will Barron Oct 6, 2022

    I like the second one better too.

    I would look at customizing the first line though. What best practices are they using?

    Make it real for them personally and they’re much more likely to reply.

  • Author
    Posts
  • You must be logged in to reply to this topic.