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Jul 12, 2022 #6510051First email of sequenceAnand GopinathanParticipantJul 12, 2022
Hey guys any tips to refine this or perhaps i need to reevaluate my value prop.
Subject Line: Karen Towers – 500+ attendees per webinar?!
Karen hi
I was having a browse through your webinar archives and it brought to mind a client of ours, Steve (Head of Partnerships) at Pure Storage.
Normal webinars didn’t converted into sales and garnered little to no interest from attendees.
Since joining us they have sky-rocketed their attendance rate, with their most popular webinars averaging 500-600 attendees.
All by using our engagement features and our post-event data to convert those leads into revenue.
Does it make sense to jump on a quick call to see if these features work for you too?
Best,
Anand
Jul 13, 2022 #6510056Jacky BroadbentParticipantJul 13, 2022Jacky Broadbent Jul 13, 2022Hi Anand!
Here is my quick feedback…
Karen Towers – 500+ attendees per webinar?!
I would only put their first name. This helps with attention and getting through SPAM filters I believe.
Do you know that 500+ attendees would be an improvement on what they’re doing right now? What if they’re currently getting 2,000+ attendees? That would make your service look worse than what they’re already doing.
I was having a browse through your webinar archives and it brought to mind a client of ours, Steve (Head of Partnerships) at Pure Storage.
I would use this as an opportunity for personalisation by calling out a specific recent webinar that they have done. “I signed up for your recent webinar on TOPIC and it brought to mind a recent…”
As long as you’re certain that your prospect wants to increase their attendance and deliver revenue then the rest of it looks great.
Jul 13, 2022 #6510058Will BarronKeymasterJul 13, 2022Will Barron Jul 13, 2022As we talked about on the group coaching call, I’d try and remove anything that doesn’t need to be there.
Subject Line:
Karen – 5x webinar attendees?
Email:
Hi NAME,
I just watched your NAME OF WEBINAR training. I enjoyed POINT X.
The way you’re currently running the engagement side of things reminds me of Steve (Head of Partnerships) at Pure Storage before we worked with him.
Their content was great but they had little attendance.
Since working with us they’ve gone from 100 attendees to over 500+ for each event.
All they did was start using our in-built engagement features.
Does it make sense to jump on a quick call to see if these features work for you too?
Best,
Anand
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