• This topic has 2 replies, 3 voices, and was last updated 2 years ago by Will Barron.
  • Author
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  • #6510051
    First email of sequence
    Anand Gopinathan
    Participant
    Jul 12, 2022

    Hey guys any tips to refine this or perhaps i need to reevaluate my value prop.

    Subject Line: Karen Towers – 500+ attendees per webinar?!

    Karen hi

    I was having a browse through your webinar archives and it brought to mind a client of ours, Steve (Head of Partnerships) at Pure Storage.

    Normal webinars didn’t converted into sales and garnered little to no interest from attendees.

    Since joining us they have sky-rocketed their attendance rate, with their most popular webinars averaging 500-600 attendees.

    All by using our engagement features and our post-event data to convert those leads into revenue.

    Does it make sense to jump on a quick call to see if these features work for you too?

    Best,

    Anand

    #6510056
    Jacky Broadbent
    Participant
    Jul 13, 2022
    Jacky Broadbent Jul 13, 2022

    Hi Anand!

    Here is my quick feedback…

    Karen Towers – 500+ attendees per webinar?!

    I would only put their first name. This helps with attention and getting through SPAM filters I believe.

    Do you know that 500+ attendees would be an improvement on what they’re doing right now? What if they’re currently getting 2,000+ attendees? That would make your service look worse than what they’re already doing.

    I was having a browse through your webinar archives and it brought to mind a client of ours, Steve (Head of Partnerships) at Pure Storage.

    I would use this as an opportunity for personalisation by calling out a specific recent webinar that they have done. “I signed up for your recent webinar on TOPIC and it brought to mind a recent…”

    As long as you’re certain that your prospect wants to increase their attendance and deliver revenue then the rest of it looks great.

    #6510058
    Will Barron
    Keymaster
    Jul 13, 2022
    Will Barron Jul 13, 2022

    As we talked about on the group coaching call, I’d try and remove anything that doesn’t need to be there.

    Subject Line:

    Karen – 5x webinar attendees?

    Email:

    Hi NAME,

    I just watched your NAME OF WEBINAR training. I enjoyed POINT X.

    The way you’re currently running the engagement side of things reminds me of Steve (Head of Partnerships) at Pure Storage before we worked with him.

    Their content was great but they had little attendance.

    Since working with us they’ve gone from 100 attendees to over 500+ for each event.

    All they did was start using our in-built engagement features.

    Does it make sense to jump on a quick call to see if these features work for you too?

    Best,

    Anand

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