[David Arthur]

First email of cadence feedback

David Arthur

Participant

Jan 30, 2023

Hi All – long time consumer first time poster.

Looking for feedback on this first email in my cadence. I work for a SAAS company that sells marketing software.

Subject: Were you aware of this, Name

Name​ – you might find this interesting.

Can see that Data Clarity ​have put a lot of resources into content strategy as per they insightful resources on your website.

In speaking to a tonne of software companies so far this year, the common theme is around identifying what is working versus what is not in a marketing strategy

We are enabling these organisations to understand the true ROI of their marketing spend by allowing them to identify what is working versus what is not as effective.

I’m not even sure if this is a fit yet but are you open to swapping a couple of messages so you can decide?

Best

David​

[Will Barron]

Will Barron

Keymaster

Feb 1, 2023

Will Barron Feb 1, 2023

Looks good David. I’d just try and cut the “fluff” a little and actually personalize that first line –

David Arthur wrote:

HI NAME,

Data Clarity ​have put a lot of resources into content. Your [blog/website/resources/training] [design/style/content etc] is X.

I’ve spoken to a bunch of software companies in Q1. I keep getting told that it’s difficult to isolate what is actually effective at driving [sign ups/renewalls etc].

We enable brands to understand the true ROI of marketing spend by [unique process].

I’m not sure if this is a fit yet but can I share how we do it?

Best

David​

[Author]

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