[Travis]

First Email – Alternate Version

Travis

Member

Sep 15, 2023

I made a new email based on the email training framework. What do you think?

Hello [Name],

We have noticed your exceptional reviews on Yelp and are interested in partnering with you.

Many XYZ practices are facing rising business costs and some are even considering selling their business or laying off employees.

Fortunately, we have received a federal grant from the CDC that has helped 250 other practices reduce their buy-and-bill medication costs by 20-40%.

Thanks to this grant, these practices have been able to maintain their autonomy and focus on providing excellent patient care.

Would you like to receive more details about the grant?

Best regards,

Travis

[Will Barron]

Will Barron

Keymaster

Sep 15, 2023

Will Barron Sep 15, 2023

I think the first line falls flat here. What do Yelp reviews have do to with a CDC grant?

CTA – Don’t give them details about some random grant. That sounds like you’re giving them homework. Who wants to do extra homework?

“Would you like me to explain how this can benefit you?”

[Author]

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