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Feedback on Cadence
Hey Will, I’m going to have a crack at mortgage brokers properly, and lean back in to the things I’ve learnt on your program, which I haven’t used enough when dealing with real estate agents (probably because I know a lot of them so well so gravitate to just picking up the phone). Can you take a look at this to let me know your thoughts? (I’ve adapted the Buyers advocate one you’ve seen before)
STEP 1
Email 1
“First Name” – Streamline Conveyancing ReferralsHi “First Name”,
Although you’re based in Melbourne, I’m sure you’re helping clients purchase all over Australia.
Does this mean you have to recommend several different conveyancing businesses to client’s dependant on the State they’re purchasing in?
At Bond Property Lawyers we’re licensed to operate in all states. This allows you to recommend the same Property Lawyers wherever your client is purchasing.
Would it make sense to jump on a quick call to see if we could reduce the burden of giving recommendations?
Regards, Stuart
STEP 2 – CALL 1
STEP 3
Email 2
“First Name” – Efficient Client JourneysHi “First Name”,
Being an efficient Mortgage Broker is important to ease nerves that can come from delays.
At Bond Property Lawyers we help brokers refer to a Conveyancer that acts equally efficiently by ensuring referred leads are contacted within 2 hours.
We also promise a 48 hour turnaround for contract reviews subject to searches.
Would it make sense to jump on a quick call to see if we can provide your clients with an efficient and trouble-free service?
Regards, Stuart
STEP 4 Call 2
STEP 5
Email 3
“First Name” – Conveyancers and Lawyers under one roofHi “First Name”,
The average Conveyancer will be able to complete most property transactions.
But when things get complex, they may fail, and your clients will be looking to you for answers.
At Bond Property Lawyers we have qualified Property Lawyers able to support our Conveyancers at any point of the transaction should it be required.
Would it make sense to jump on a call to see if this depth of knowledge could be an asset to your clients?
Kind Regards, Stuart
STEP 6 CALL 3
STEP 7
Email 4
“First Name” – One Solution for all StatesHi “First Name”
Most Mortgage Brokers I speak to have a large list of different companies and conveyancers they refer to for each State they help client’s purchase in.
At Bond Property Lawyers we have a presence in all States across Australia.
This means you can deal with one company irrespective of where your client is purchasing, enabling more streamlined communication.
Conveyancing Partnerships may not be a priority for you right now, but would it make sense to jump on a quick call to see if a relationship with Bond could be an asset to your business?
Kind Regards,
Hey Stu –
Email 1
Your subject is super unsexy. Practical subject lines can work but can you make it more interesting?
The “I’m sure you’re” isn’t great in the first line. It looks like you haven’t done your homework. Can you make a bolder hypothesis here?
Finally, can you reduce the fanciness a little. If you read some of this out loud it would sound a little odd and not very conversational.
Same with the next line. It’s better to be bold than ask a question.
Hi NAME,
I just worked with X who is local to you.
They’re having issues recommending conveyancing businesses to client’s dependent on the State they’re purchasing in
Bond Property Lawyers are licensed to operate in all states. This allows you to recommend the same Property Lawyers wherever your client is purchasing.
Would it make sense to jump on a quick call to see if we could reduce the faffing about when giving?
Regards, Stuart
Email 2
Avoid giving two benefits in your emails (split into two or deliver a longer email with 3+).
The first line doesn’t make sense to me.
There isn’t much of a curiosity loop in these emails either. I get that you’re representing a legal firm and so want to sound professional but I’d still try and add some curiosity where you can.
Hi NAME,
I’m told that mortgage brokers can get nervous when there are delays in conveyancing.
I get it. There’s commission on the line.
We help brokers refer to a Conveyancer that contacts leads within 2 hours.
Would it make sense to jump on a quick call to see if we can provide your clients with an efficient and trouble-free service?
Regards, Stuart
Email 3
This is much better than the other two. Telling a story really works.
Can you give a benefit or drive some curiosity in the subject line rather than giving away the secret?
“We swoop in when things go wrong…”
I don’t think you need to keep saying “at bond property lawyers”. The prospect doesn’t give a shit what the name of the brand is.
I’d consider a softer CTA at this point if they’ve not wanted to jump on a call thus far.
Email 4
I think you’ve a decent premise for your email and so I’d split the “large list of companies” from the break up email and send them separately.
The same feedback as above for this one. More conversational, more curiosity, less fancy.
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